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Our top 5 Tag Heuer watches


One of the most important and recognisable ranges in the Tag Heuer collection; the Carrera is synonymous with Jack Heuer, the grandson of the TAG Heuer founder and the individual who lead the company to great success for twenty years. It was during Jack’s tenure that the Carerra was developed and released in 1963 and when Jack left in 1982 it was the final days of the model as part of the Heuer range.

It began at Sebring where Jack Heuer was attending the races and Heuer was the official timekeeper. Driving for Ferrari were the famous Rodriguez brothers and Jack struck up a friendship. Jack was gripped by the dangerous nature of the PanAmerican race and registered exclusive rights for the use of the name Heuer Carrera. He had a new concept and from that the quintessential driver’s watch was born. True to the brand DNA the original Carrera was avant-garde yet modern; it proudly sported the word Carrera with the traditional Heuer logo in a box below. Today the watch remains a pillar of horology amongst racers and watch enthusiasts alike.


A relatively young collection amongst the TAG brand, the Aquaracer collection came about in 2004 and is in fact a recreation of the TAG Heuer 2000 series that was first introduced in 1982 and produced until 2005 when it took the Aquaracer name. The Aquaracer is the go-to divers watch with the option of a rubber stainless steel bracelet.

Formula 1

The Formula 1 was the first watch from the series to be quartz-only and to this day there has never been an automatic model. The Formula 1 watch often has a synthetic case with low cost movements and bright colours throughout making it one of the most affordable watches of the luxury world.


One of the first watch brands to launch a Smartwatch the TAG Carrera Connected launched to great praise. The partnership between Intel, Google and TAG helped TAG rise above its rivals and offer a completely unique timepiece.

The current Connected carries a good amount of weight, innovation and quality compared to other wearables. The Connected Modular 41 is water-resistant up to 50 meters (great for those misty morning runs), features a GPS, NFC sensor for contactless payments and customisable dials. TAG have over seven standard models with customisable straps and lugs, with nine strap colours available including the newer pink, blue and white leather. Should the smartwatch face become a bit mundane for you, there’s even an option to replace the smartwatch face with a three-hand mechanical module, with TAG stating that “the connected watch becomes an attractive mechanical watch in just a few clicks”.

A comfortable and unobtrusive timepiece, the watch isn’t too dissimilar to the analogue Carrera watch and as far as sporting needs go the watch simplifies calorie counting, measuring distances on runs and changing straps to suit sporting needs. Additional perks include Bluetooth connectivity which always proves useful for runners and it runs perfectly alongside Android and Apple operating systems.


A true TAG classic, the Heuer Monaco vanished from the collections around 1975, achieving some success due to its unusual shape. In the late 90s came a “re-edition” which included the Carrera and the Monaco. Today, the Monaco is a key part of the TAG Heuer range and the company continues to embrace its beginnings ; which combines Heuer heritage and TAG Heuer technology.

Shop our TAG Heuer collection here