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Bucherer and Rolex strengthen their long-standing partnership with the beautiful renovation of their largest stand-alone boutique in Europe.

Bucherer 1888 and Rolex are proud to unveil their newly refurbished flagship boutique in Knightsbridge, London. Located in the luxury residential and retail complex at One Hyde Park, the store has undergone a 12-week redesign led by the Rolex Interior Design department in Geneva in partnership with Bucherer local UK teams.

The eye-catching new façade – the first of its kind in Europe and second in the world after Dubai – draws inspiration from the iconic fluted bezel of Rolex watches with metal, opaque gold and translucent glass elements.  Originally opened in 2011, the boutique is the largest stand-alone Rolex store in Europe and holds one of the widest assortments of special Rolex watches.  As a result, it has become a destination for watch collectors all over the world, who can look forward to a rare selection of diamond and gem-set Day-Date and Datejust models on display over the 2019 summer months.

The retailer and Rolex share a long-standing partnership based on a common passion for horological precision and exceptional service. In 1924, Ernst Bucherer, the son of Bucherer’s founder Carl-Friedrich, initiated a strong collaboration with Hans Wilsdorf, the founder of Rolex, adding the watch brand to the Bucherer range for the first time. Today, Rolex is one of the most famous watch brands in the world and remains Bucherer’s most important partner.