Bucherer & Longines

Passionate about precision and elegance
Tradition, elegance and performance: As brands steeped in tradition, Longines and Bucherer both share the same values. From traditional watchmaking to technical precision to passion for innovation: here, fine-watchmaking expertise and aesthetic perfection are celebrated.

We are very proud to be working with a company that, like us, is extremely passionate about watchmaking craftsmanship.
Matthieu Baumgartner, Vice President Marketing, Longines


A new kind of timekeeping

Longines’ game-changing tracking system for horse racing

Longines is revolutionising timekeeping in equestrian sports

“In the world of racing, precise timekeeping down to fractions of a second is not a luxury, but a necessity.”

Longines’ passion for equestrian sports dates all the way back to 1869. In 1878, Longines produced a chronograph engraved with a jockey and his racehorse. Three years later, Longines introduced this kind of timekeeping to American racetracks.

After the launch of the Longines Positioning System in 2015, the brand returned in 2018 with a new tracking system and revolutionized the equestrian calendar once again.  

Breaking all records

The Record collection by Longines

This watch collection is smashing all records

True to the Longines tradition, the automatic watches in the Record collection embody the spirit of classic elegance.

This exceptional product line features an enchanting combination of watchmaking expertise and elegant details. It is a level of perfection that is hard to resist: thanks to their outstanding precision, all models in the Record collection boast a COSC certificate from the official Swiss chronometer testing institute, Contrôle Officiel Suisse des Chronomètres.

A sparkling eye-catcher

The Longines Record collection

Beautifully designed and feminine

Beautifully designed and feminine are the terms that best define this elegant ladies’ watch. The COSC-certified model combines the technical finesse of the Longines Record collection with a truly timeless design and a diamond-encrusted bezel to create a visually and mechanically breathtaking timepiece.

Its inner beauty also deserves special recognition. Beneath the elegant surface lies something exceptional: the balance spring, the regulating mechanism of an automatic watch. Together with the balance wheel, to which it is attached, the balance spring oscillates with an extremely regular beat, controlling the accuracy of the watch.

In record time

Jockey Mélanie Plat gives us an exclusive peek inside the world of equestrian sports

Tactics, timing and teamwork

It takes a lot to be a successful jockey. How do you prepare for a sport so focused on speed? From training to horse racing, we take an exclusive look behind the scenes together with jockey and Longines brand ambassador Mélanie Plat.


BUCHERER: “Your successful horse racing record is clearly a team effort between you and your horse. What else does it take to win a race?”

Mélanie Plat: “In order to win a race, your desire – your will to win – must be stronger than that of all the others. That is most important when it comes to being successful. Your intuition must line up with the racing strategy and, most of all, you need to know how to take initiative. A race never goes the way you plan. Naturally, the horse is the main element of this collaboration, but if you hand the keys to a Ferrari to a poor driver, I guarantee you that a Citroën 2CV in the hands of a skilled driver absolutely has a chance of snatching a surprise victory. And that is what makes this sport almost magical.”


BUCHERER: “The start of the race is important; everyone wants to have the best starting position. What other stages are decisive in order to win a race?”

Mélanie Plat: “To win a race, you have to deploy racing tactics in a targeted manner. A jockey must be able to adapt their racing style to any horse; that is the essence of horse racing. While the start is certainly important, the trajectory of the course, the jockey’s ability to properly control and guide their horse in order to win the race at the right moment – all of these things are key factors for success!”


BUCHERER: “Whether traditional, top-class races such as the Royal Ascot or unique events in the snow like White Turf, horse racing is known for spectacular, heart-warming moments. What was your number one highlight so far?”

Mélanie Plat: “My flat race victory at the mecca of horse racing – the Longchamp Racecourse. That was the ultimate reward after so many years of training and persistence! Racing and winning the Prix de l’Arc de Triomphe is impressive on its own, and is certainly one of the greatest highlights in my career. That was an unforgettable moment and will always be very emotional for me.”


BUCHERER: “What skills do you need to establish a connection with a new horse? How would you describe your relationship with your horse?”

Mélanie Plat: “It’s not about loving a specific horse, but about loving horses in general. As jockeys, we burn with passion for horse racing. Without unconditional love and respect for these amazing animals, there can be no victories and no champions.”