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Introducing Tag Heuer x Bucherer Blue

The Bucherer Blue collection returns with the TAG Heuer Formula 1 Bucherer Blue. For 130 years, Bucherer has offered its customers a large selection of outstanding timepieces from first-class watchmakers. Its unique relations with the most distinguished brands in the industry are the fruit of many years of continuous collaboration, rooted in know-how, mutual respect and exceptional technical expertise.

The special edition striking blue timepiece came from a partnership with the designers at TAG Heuer. It will be available exclusively in the Bucherer online shop from 24 September 2018.

The latest model from the Bucherer Blue collection is aimed at the fashion conscious gentleman who has motorsport in his blood. The TAG Heuer Formula 1 Bucherer Blue stands out thanks to its sporty yet elegant blue dial with hand-applied indexes and a rotating aluminium bezel with a 60-minute scale. Featuring a diameter of 43 mm as well as a robust and resistant stainless-steel case, the automatic watch with a power reserve of 38 hours is the ideal companion for every occasion. In addition to the stainless-steel bracelet, this special edition features a blue rubber strap, giving it a robust and effortless finish.

This timepiece was designed in collaboration with TAG Heuer and bears testimony to the enduring partnership between the two companies.

“It was a great opportunity for TAG Heuer to work with Bucherer on this special edition. This watch is another step in the longstanding collaboration for the development of our business around the world,”
says CEO of TAG Heuer, Jean-Claude Biver