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Elvis Presleys Tiffany dial Omega watch will be sold at Geneva watch auction

In 1961, Elvis Presley reached a major career milestone; becoming the first artist in history to sell 75 million copies of his record and to mark the occasion his label RCA presented him with a while gold Omega watch fitted with a diamond bezel. This spring this iconic watch will go on sale as one of the marquee lots in Phillips’ annual watch auction in Geneva.

It’s not unheard of for Phillips to offer historically important timepieces – this is the same auction house that last year sold Paul Newman’s iconic Rolex Daytona for just under $18 million. Just like Newman’s fabled timepiece, this one has a commemorative engraving on the back. It says “To Elvis, 75 Million Records, RCA Victor, 12-25-60”. The watch carries serious historical weight and has the rare distinction of being a time-only Omega with a diamond bezel sold by Tiffany & Co. whose brand name is marked on the dial. (Co-branded dials on luxury watches are now extremely rare but during this time Tiffany would affix its name to the watches it cold made by Rolex, Omega and even Patek Philippe).

How much the watch will actually fetch at auction Is left open. Phillips tends to list its lots for conservative reserves. The aforementioned Paul Newman Daytona had an initial estimate of $1 million and by the time the final gavel was struck it has raised $17.8 million.

This memorable watch auction will take place in mid-May and stay tuned to find out just how much Elvis’ timepiece is worth.

Photo Credit: Phillips auction house