There was an error on your wishlist

Country selection

You visit the website of another country. Please note that we only deliver to addresses in this country.
Wishlist icon
Wishlist is empty

Buying your first luxury watch

Buying your first luxury watch is a big step, moving from a designer/fashion brand into a more serious, often mechanical, watch manufacturer is quite a transition. So, where do you start?


As it’s your first foray into the luxury watch world, we’d recommend choosing a more commercial watch brand, one that you will have heard of and a brand that you will feel safe investing in. Brands such as TAG Heuer, Breitling and Bell & Ross are popular first choices.

TIP: Look out for brands that are specialist luxury watch manufacturers, as these brands will make the best fine watches on the market.



Ask yourself, do you need precision in your life? If you need absolute accuracy, opt for a quartz watch, such as the Breitling Colt or TAG Heuer Aquaracer. A quartz watch is more accurate, lighter, flatter and often less expensive than its mechanical sister.

Having said that, a mechanical watch is where you really start to enter the world of luxury timepieces. With a mechanical watch, you are activating the movement yourself and it works in synergy with you – a beautiful piece of craftsmanship and engineering strapped to your wrist.

With a mechanical watch, you have two options: automatic or hand-wound. An automatic watch works with the movement of your wrist and a manual model you will need to hand-wind yourself to set the time.

As a first luxury watch, we’d recommend an automatic mechanical model, so you don’t need to worry about having to wind it yourself. A Bremont SoloTAG Heuer Carrera or Breitling Transocean would be a great first choice.

TIP: From a re-sale point of view, a mechanical watch will also hold its value over a quartz model.



As this is the start of your collection, we’d also recommend opting for a watch with style versatility, something that you can wear out in the evening, with a pair of jeans or down to the gym.

A classic watch is a good option, as it works well for everyday wear. But remember to make sure it’s also practical for you and your lifestyle.

TIP: Look out for a watch you can adapt, with good strap and bracelet options available. This will ensure you can change the look too.



Make sure you have adequate water resistance for your first watch, we’d recommend 50m as a minimum. This will ensure you can bathe and shower with the watch, without the risk of damaging it.

TIP: If you’ve just been swimming in the sea or a pool, don’t forget to rinse your watch in cold water afterwards. Chlorine and salt can be corrosive, so this ensures the watch will continue to function at its optimum level.



Shop from our wide selection of luxury watches, available on site now.