Breitling partners Norton motorcycles
Iconic Swiss watch brand Breitling has announced a partnership with English motorcycle producer Norton Motorcycles. This brand partnership will bring inspiring and innovative products and features from two companies with similar historic timelines.
Both Breitling and Norton Motorcycles were founded in the 19th century by visionaries who gave their names to their companies and to a large extent, both founders help define their industries. James Lansdown Norton founded his company in 1898 manufacturing “fittings and parts for the two-wheel trade”; he went on to produce his first motorcycle in 1902. At this time Léon Breitling had already been making watches in the Swiss Jura Mountains for more than a decade.
Breitling’s established heritage has been renowned for its strong link with aviation and its pioneering role in the development of chronographs, while Norton Motorcycles have long been regarded as a proud British motorcycle manufacturer and its bikes have distinguished themselves both on and off the racetrack.
“Both companies are innovative and entrepreneurial and have powerful legacies. At the same time, we are looking ahead toward what we at Breitling call ‘our legendary future’”. – Georges Kern, CEO at Breitling.
Stuart Garner, who bought Norton Motorcycles in 2008 has driven its extraordinary revival says, “I’ve always said that the key to a company’s success is to let the brand be the brand. This has been essential both at Norton Motorcycles and Breitling. We haven’t tried to change the nature of our brands or deny their histories. In fact, we revel in those histories and take inspiration from them while focusing on the future”.
“Both companies have reputations for products with incredible ‘cool factor’. It’s easy to imagine someone riding by on a Norton motorcycle wearing a classic Breitling – a perfect combination of aspirational, statement-making brands”. – George Kern
The new watches will incorporate DNA elements from both brands, offering wristwatch and motorcycle fans a once-in-a-lifetime opportunity to express their individuality by flying – at once – the colours of an emphatically Swiss watchmaker and the ultimate British-made motorcycle manufacturer.
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