5 things to know about Tudor
1. Tudor is owned by Rolex.
Most people aren’t aware that Rolex produced watches under any other name than “Rolex.” Tudor was actually formed by Rolex in the 1920s as a more entry-level brand and in many ways was co-developed with Rolex over the years. Rolex wanted to maintain itself as the higher-end brand, but many Tudor watches were very similar in design and construction to its “bigger brother” timepieces. Being owned by one of the most powerful consumer brands in the world has its benefits, especially when it comes to production quality, servicing, and marketing support. Tudor might be a baby brand to Rolex but it comes with a very fine pedigree.
2. Tudor watches contain Swiss ETA movements.
The most simple way for most people to understand the difference between Rolex and Tudor watches is that Rolex watches contain movements which are produced in-house by Rolex (and not found in any other watches outside of Rolex), while Tudor watches contain movements from a Swiss movement maker known as ETA. Owned by the Swatch Group, ETA makes very good movements that are supplied to a range of companies. Rolex movements are arguably a bit more accurate and more exclusive, while the ETA movements inside of Tudor watches are reliable and of a high quality, but more commonly found.
3. Arguably the best case in the price range.
Tudor watch case components are produced alongside many of Rolex’s parts and components. That means the same excellent machinery used to produce the finest watch cases and parts in the world are utilised for Tudor. Rolex produces the cases of each Tudor watch in-house and they are of a very high-quality (especially for the price). In fact, aside from the movements, most of the parts are manufactured using the same high standards and sophisticated machinery which are relied upon for Rolex’s watches. This gives Tudor timepieces a major edge over similarly priced competitors.
4. Recently returned to the UK and US market.
After long absences, Tudor has finally returned to the United States and the United Kingdom watch markets. An entire generation of watch lovers experienced their growth as consumers without being aware of the Tudor brand in two of the most important sectors in the world. It isn’t clear why Tudor left these markets originally, but it is suspected that it was a tactical decision made by parent company Rolex. With Tudor once again in the USA and UK, the brand is likely to experience a deserved surge in popularity.
5. Historical sports-inspired watch for a younger buyer.
The only thing more powerful than historical legitimacy is a real connection to sports and adventure. Tudor has each of these on their side and their most modern watches faithfully encapsulates both the brand’s retelling of its past designs in its “Heritage” collection as well as their historic and contemporary connection to an active lifestyle. This is particularly evident in their designs which combine the casual fun of a sport watch with classic, timeless designs. With that said, Tudor is also aiming toward a younger market so you’ll find a lot of interesting colors and designs that aren’t as conservative as historic fans might expect.
Discover our Tudor collection here.