Marketing Content/Campaigns/BLUE/Imagery/BLUE_Launch_Campaign_IWC_2020_6_soihmk

BUCHERER AND IWC SCHAFFHAUSEN RELEASE THE LIMITED EDITION BIG PILOT’S WATCH BIG DATE BUCHERER BLUE

Continuing their long-standing partnership, Bucherer and IWC Schaffhausen have released their fourth extraordinary creation: the Big Pilot’s Watch Big Date Bucherer BLUE. This timepiece makes history as both the first Big Pilot’s Watch for Bucherer BLUE, and the first partnership edition of the infamous Pilot’s Watch to feature a big date. Limited to 100 pieces and available exclusively at Bucherer 1888, this special timepiece is a must-have for aficionados of exceptional watches everywhere.
Marketing Content/Campaigns/BLUE/Imagery/BLUE_IWC_Mood_2020_4

An iconic watch – not just for pilots

Connoisseurs of the IWC Schaffhausen Pilot’s Watches appreciate these pieces for their versatility and their perfect blend of athleticism, functionality and elegance. The design of the IWC Schaffhausen Big Pilot’s Watch has achieved cult status, and its 46.2 mm size alone is a sensation. This special edition for Bucherer BLUE maintains these iconic standards and heightens them with a big date display perfectly integrated into the cockpit-instrument character. It also features a modern 4 Hz hand-wound movement of the IWC-manufactured 59235 calibre and a power reserve of eight days, which is visible through the case back.

IWC Schaffhausen has interpreted the infamous instrument design in an urban and exceptional way with this timepiece. The combination of colours, materials and elements that give the design its distinctive masculine and modern look has been created exclusively for Bucherer BLUE. The vibrant blue carries a unique symbolism for this particular Pilot’s Watch, representing freedom of the skies and the longing for distant destinations and endless horizons. The bold steel case contrasts with its black dial, while the striking blue index and hands glow in the dark in a luminous green. The sports look is then rounded off with a black calfskin strap and a soft-iron cage to protect the movement against magnetic fields. The new IWC Schaffhausen Big Pilot’s Watch Big Date Bucherer BLUE is an ideal match for those who appreciate exclusive timepieces and special editions that express their own individuality.