Rolex played a pioneering role in the development of the first quartz wristwatches.

In 1969, Rolex launched the Rolex Quartz, the first quartz watch offered by the brand, which featured an innovative design: the bracelet was completely integrated into the case. In 1977, Rolex introduced the Datejust Oysterquartz and Day-Date Oysterquartz models. They incorporate quartz movements developed and manufactured by the brand.