Marketing Content/Campaigns/BLUE/Imagery/BLUE_Launch_Campaign_Multibrand_NewComers_2021_1

Bucherer Blue

A space for the innovative and the creative
At Bucherer BLUE we believe in building new perspectives. Enter a world of groundbreaking collaborations, as we explore endless creative possibilities. Inspired by the unconventional, BLUE represents a pioneering point of view. Where luxury becomes limited edition and trend-setters become trailblazers. This is self-expression, this is innovation; this is exceptional.

REIMAGINE THE EXCEPTIONAL

Bucherer BLUE meets Girard-Perregaux for the first time in a collaboration of exquisite craftsmanship. Exclusive design features include an octagonal blue PVD mainplate and an innovative rubber alloy strap, as both brands’ aesthetic codes are artfully combined. The movement of the mechanism is executed so beautifully it stands alone to become the face of the watch. An exquisite timepiece with a transparent case, the Laureato Absolute Light Bucherer BLUE is more than an icon – it is exceptional, presented in an exclusive sapphire box and limited to 18 pieces.
Marketing Content/Campaigns/BLUE/Imagery/BLUE_Launch_Campaign_Chopard_2021_4

DANCE WITH DIAMONDS

Bucherer and Chopard come together to develop a special collaboration of fine craftsmanship. This timepiece features a unique hammered dial design inspired by crushed ice of the alps, meticulously crafted to act as the perfect backdrop to each precious stone; in a shining display of artisanal excellence. Trailblazers of casual chic, Chopard’s signature dancing diamonds gracefully embellish the timepiece with a light touch of luxury. To complete this reinterpretation of an iconic design, the timepiece highlights eye-catching blue sapphires highlighted on the lugs and crown.

FIT-FOR-PURPOSE

Oris and Bucherer BLUE come together in a shared spirit of independence to create a unique expression of Swiss values, whilst successfully showcasing the finest of diving innovation. One of Oris’ most desired designs, the reinterpreted Aquis features a unique sunray blue dial and interchangeable bracelet – elevating the already high-performance materials and fit-for-purpose functions.