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Terms of use

We are pleased that you are visiting the BUCHERER website. Welcome!

THE WEBSITE (the “Website”) was created and published by Bucherer AG. Bucherer AG is incorporated and registered in Switzerland, Langensandstrasse 27, 6005 Lucerne, entered in the commercial register of the Canton of Lucerne under the number CH-109.612.210 ("Bucherer").  Bucherer’s VAT number is GB844006648. You can contact us by email at

On the Website, you will also be able to find information about other members of the Bucherer group of companies here.

Use of the Website is subject to these Terms of Use. By using the Website, you confirm that you accept our Terms of Use and that you agree to comply with them. If you do not agree with our Terms of Use, you must not use our site.

Our separate Terms of Purchase set out the terms on which you can purchase products from the  Online shop. We will only use your personal information as set out in our Privacy Policy.

Our Terms of Use were last updated in July 2019. 

Bucherer reserves the right to revise these Terms of Use fully or partially at any time so please check that you understand what terms apply at your time of use. Unless we notify you otherwise, any changes to our Terms of Use shall apply immediately.

Bucherer also reserves the right to update and change the Website from time to time to reflect any changes to our products, our users’ needs and our business priorities.

From time to time Bucherer may need to suspend, restrict or withdraw the availability of the Website (or certain parts of it, including your customer account) for business and operational reasons including vital maintenance and updates. Bucherer therefore cannot guarantee that the Website or its content will always be available or uninterrupted. 



You are responsible for your use and compliance with our Terms of Use when using the Website. We reserve the right to suspend or terminate your access to the Website (including your customer account) in the event that you have breached or repeatedly breached these Terms of Use.

Our Website is directed at people residing in the United Kingdom and on that basis we do not represent that content available on or through the Website is appropriate for use or available in other locations. Please do not use the Website if you know that access to or use of the Website is prohibited in your location.

We also do not guarantee that the Website will be secure or free from bugs or viruses.

You are responsible for configuring your information technology, computer programmes and platform to access the Website. You should use your own virus protection software and please make sure that this is always up to date.

You must not misuse the Website by knowingly introducing viruses, trojans, worms, logic bombs or other material that is malicious or technologically harmful. You must not attempt to gain unauthorised access to the Website, the server on which the Website is stored or any server, computer or database connected to our site. You must not attack our site via a denial-of-service attack or a distributed denial-of service attack. By breaching this provision, you would commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use the Website will cease immediately.


You can create a password-protected customer account by entering your e-mail address and a password here. In your customer account, you can modify your contact information, manage your billing or delivery address(es) in an address book and change your password. A user may create only one account.

Please ensure that you handle your account information carefully, treating it confidentially and preventing misuse of your account information by third parties. You must not provide this information to third parties. Without our explicit consent, you may not transfer your account information or your customer account to a third party, save where you are entitled to do this under data protection law.

You are responsible for ensuring that the information provided when creating your customer account is correct and complete. You must always keep this data up to date and update it in your customer account in case of changes.

The content on the Website is provided for general information only. It is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on the Website.

Although we make reasonable efforts to update the information on our site, we make no representations, warranties or guarantees, whether express or implied, that the content on the Website is accurate, complete or up to date including but not limited to product availability which may change regularly.

For all users of the Website:
We do not exclude or limit in any way our liability to you where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors and for fraud or fraudulent misrepresentation.

Different limitations and exclusions of liability will apply to liability arising as a result of the supply of any products to you, which will be set out in our Terms of Purchase
Please note that we only provide the Website for domestic and private use. You agree not to use our site for any commercial or business purposes, and we have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.

All intellectual property rights (especially copyright, trademark, design and patent rights) to the contents of the Website are owned or licensed to Bucherer. All such rights remain reserved by the relevant rightsholders. Pictures, texts, graphics, computer software, etc. which are contained in or presented on the Website may not be copied, downloaded or used in any other way for commercial purposes, unless agreed otherwise with Bucherer. Downloading or printing of individual pages and/or parts of the Website shall be permitted as long as neither the copyright notices nor other legal notices are removed and there is a notice indicating the source of the download on the download/print. If data or programmes are downloaded from the Website or reproduced in any other way, all ownership rights and intellectual property rights to the same shall remain vested in Bucherer and/or its licensors. The (full or partial) reproduction, transmission (by electronic or other means), modification, linking or use of the Website for public or commercial purposes shall be prohibited without Bucherer’s prior written consent and without your complete indication of the source. Bucherer grants users of the Website no rights (particularly no intellectual property rights) except those rights that are strictly necessary for your use of the Website.

Bucherer maintains business relations with various brand partners (e.g. watch and jewellery companies). A number of pictures on our website are therefore property of third parties. The corresponding regulations in the above paragraph shall therefore also be applicable with reference to the intellectual property rights of third parties. 

Links from third party websites to the Website
Any links to the Website require our prior written consent. You must not establish a link to our site in any website that is not owned by you. You must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists.

Framing of pages of the Website (i.e. embedding into another website) is not permitted. The website in which you are linking must comply in all respects with our Terms of Use.

We reserve the right to withdraw linking permission without notice.

Links from the Website to third party websites 
Where the Website contains links to other websites and resources provided by third parties, these links are provided for your information only. Such links should not be interpreted as approval by us of those linked websites or information you may obtain from them. We have no control over the contents of those sites or resources and shall not be liable for any content contained within those sites.

Our Terms of Use, their subject matter and their formation, are governed by English law. You and we both agree that the courts of England and Wales will have exclusive jurisdiction except that if you are a resident of Northern Ireland you may also bring proceedings in Northern Ireland, and if you are resident of Scotland, you may also bring proceedings in Scotland.

Last updated: August 2019