A Swiss family business since 1888Learn more about the Bucherer Group
A wristwatch from Carl F. Bucherer
Your jeweller for luxurious watches
At Bucherer, you will find the largest range of exquisite watches. Our first-class selection includes renowned watch brands such as Rolex, Carl F. Bucherer, Cartier, Chopard, IWC Schaffhausen, Longines, Piaget, TAG Heuer and Tudor as well as the exclusive watch collection Bucherer BLUE EDITIONS.
Since 2001, we have continued the Bucherer family’s watchmaking tradition that stretches back to 1919 under the name Carl F. Bucherer. This watch brand that is produced in Switzerland is popular all around the world.
Jewellery from the Bucherer ateliers in Lucerne
Jewellery creations from Bucherer Fine Jewellery
Over the last 130 years, Bucherer has established an exclusive reputation for itself with its range of exquisite jewellery and prize-winning creations. Bucherer Fine Jewellery designs and produces the renowned jewellery collections Peekaboo, Lacrima, Vivelle, Pastello, Variato and Dizzler.
At our in-house ateliers in Lucerne, designers, gemmologists, goldsmiths and many other experts create unique pieces of jewellery. It is also a great honour for us to make your individual wishes a reality with custom-made pieces featuring rare diamonds, unique colour gemstones and sought-after pearls.
The Bucherer store in Paris
Exclusive stores throughout Europe
The family business Bucherer employs over 2,400 staff and has now been under the stewardship of the Bucherer family for three generations, with Jörg G. Bucherer currently Chairman of the Board of Directors. Our headquarters remain in Lucerne to this day.
Bucherer is present at 36 choice locations in Europe: with 17 stores in Switzerland, 10 branches in Germany, a flagship boutique in Vienna, a store in Copenhagen and 6 boutiques in London. Furthermore, our store in Paris is the largest watch and jewellery store in the world. Under the Tourneau brand, Bucherer operates 32 shops in the American market.
The Bucherer Group also includes the sales outlets of SWISS LION AG and various brand boutiques.
Organisational chart of the Bucherer Group
Chief Executive Officer
Chief HR Officer
Chief Commercial Officer
Chief Bucherer Brands
Chief Sales Officer
Chief Financial Officer
Group General Counsel