The Indefinables
Creatives bringing time forwardIt’s all about the journey
Director & Filmmaker Aaron Christian“Having a classic piece that has a history and that can go on your journey and you are able to keep it for a long time it's really important. There's not a lot of things that can do that now.” For director and filmmaker Aaron Christian, certified pre-owned watches speak of storytelling and legacy, values he tries to instil in his life and work.
When beauty & functionality align
Singer Aimée GillingwaterSinger Aimée Gillingwater believes that beauty and functionality are the hallmarks of a great watch: “When you think about the craftsmanship that goes into making a watch, there's something fantastic about being able to wear such a beautiful piece of machinery. It’s literally functional art that you get to wear".
More than a passing trend
Musician Chucho AjeneThe appeal of certified pre-owned watches comes from their ability to resist and transcend trends, in the eyes of musician Chucho Ajene: “I feel like a lot of fashion these days can be a bit too trendy, a bit fast, whereas certain things are timeless because they just look great and you can't beat that.”
Unique time narratives
Professional Dancer Lee Jay HoyFor dancer Lee Jay Hoy, certified pre-owned watches have an intriguing and personal narrative that he enjoys: "To me it adds a final touch to my look, also gives that little bit of class, a little bit of confidence and without it I'd feel a lost. A certified pre-owned watch for me is all about the history and the potential story behind each individual piece."
A mixed collage of stories
Artist Meriç Canatan“A pre-owned item has that nostalgic sense to it, it already has a story. I love taking that and make a new story with it. Can style be defined? Stories, lifestyles, fashion. It’s an undefinable mix. Certified pre-owned watches are just as unique.” Artist Meriç Canatan loves the idea of creating a new story with the history of her certified pre-owned watch.
Time tales of character
Menswear Journalist Simon Crompton"I see my watch as an interesting and useful accessory to add some style and some personal interest to an outfit. It can add something a little bit more special. When I'm looking at a pre-owned watch, I'm looking for something with character." In the words of journalist Simon Crompton, the attraction of a pre-loved watch is in its personality and history.