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BUCHERER PRESENTS

SANTOS DE CARTIER, EFFORTLESSLY REINVENTING ITSELF SINCE 1904
Bucherer Presents celebrates the brands that are telling contemporary stories within the jewellery and watchmaking industries. Highlighting new collections and the latest releases, Bucherer shares a unique perspective on today’s most exciting innovations.

THE EPITOME OF LUXURY IN DAILY WEAR - NOW WITH A BLUE PVD BEZEL

First designed in 1904, Santos de Cartier lies not only at the heart of the brand but also the luxury watch industry. Aviation pioneer Albert Santos-Dumont wished from Louis Cartier one thing: to be able to tell the time while flying. Thus, the Santos de Cartier, the first modern watch designed to be worn on the wrist, was created. Though its signature design of a square silhouette with visible screws has been preserved, the Santos de Cartier continues to evolve with the times, staying true to its trailblazing origins. Long beloved as a signature sports watch, the latest iteration comes with a cool blue PVD bezel. It is a stunning reimagination for this time-tested signature watch, the perfect design for those wishing to remain sleek and stylish in daily wear.

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Two bracelet options for the new stainless steel models

Sold with interchangeable rubber and steel bracelets, the QuickSwitch system allows the piece to be easily styled for any occasion, and modernized with SmartLink technology, the bracelet can be adjusted without tools.

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A watch worthy of its namesake

Aviation pioneer Alberto Santos-Dumont held three major principles: simplicity, practicality, innovation. It is only fitting that the Santos de Cartier reflects such values. The watch collection honours the brand’s appreciation of form, taste for minimalism, and most importantly, eye for detail.