Long-standing partners H. Moser & Cie. and Bucherer have much in common: both are family businesses that trace their roots back to the nineteenth century, and both share the same core values with their commitment to embodying the meaning behind the Swiss-made label. Together, the two luxury powerhouses have created a decidedly modern duo for the Bucherer BLUE collection. For the first time ever, the colour blue is featured on components of the in-house automatic HMC 200 calibre as well as on the interior of the strap. The balance wheel, bridge and rotor were also designed in blue and feature embellishments that lend the escapement a deep and entrancing hue. This was made possible by Precision Engineering AG, an affiliated company of H. Moser & Cie. that specialises in the design, manufacture and assembly of sophisticated watch components. “Both of these elegant timepieces will enrich the Bucherer BLUE family with their refined interpretation of the colour blue. Integrating the colour in the movement is an exciting first for the collection,” says Patrick Graf, Chief Commercial Officer at Bucherer. The new models will be available exclusively at all Bucherer stores worldwide, including the online shop, from 28 November 2018.

The case of the Endeavour Diamonds Bucherer BLUE is perfectly proportioned and also crafted from stainless steel. It features a new diameter of 38 millimetres. The bezel is encrusted with 60 diamonds that make the fumé dial of this timeless watch look even more radiant. 

To honour these two new editions as well as H. Moser & Cie.’s storied history, the watchmaker and Bucherer invited select members of the press from both Switzerland and abroad to a presentation at the brand’s headquarters in Schaffhausen on 28 November 2018. The event kicked off with undertaking a voyage back in time at H. Moser & Cie.’s museum, which is steeped in the brand’s history, followed by a behind-the-scenes tour of the factory – forming a superb bridge between past and present. The new duo joining the Bucherer BLUE collection proves that H. Moser & Cie. – much like Bucherer – has stayed true to the pioneering spirit of its founder while always striving to delight their customers with something new.  

The Bucherer BLUE watch collection comprises 29 exclusive timepieces that Bucherer created in cooperation with 15 renowned watch manufacturers. 

For 130 years, Bucherer has offered its customers a large selection of outstanding timepieces from first-class watchmakers. Its unique relations with the most distinguished brands in the industry are the fruit of many years of continuous collaboration, rooted in know-how, mutual respect and exceptional technical expertise. These rare partnerships produced the 29 men’s and ladies’ watches from the exclusive Bucherer BLUE collection, which Bucherer developed jointly with the watchmakers Audemars Piguet, Baume & Mercier, Blancpain, Carl F. Bucherer, Chopard, H. Moser & Cie., Hublot, IWC Schaffhausen, Jaeger-LeCoultre, Longines, Panerai, Piaget, TAG Heuer, Tudor and Vacheron Constantin. The central theme of the collection is the colour blue. For countless artists over the centuries, blue has been a source of inspiration, reminding us of the sky and sea. It has also been a symbol of Bucherer since the beginning, and hence an identifying feature of the Bucherer brand.

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Founded in 1888, the family company Bucherer has one of the most distinguished traditions in Europe’s watch and jewellery industry, and over the last 130 years has established for itself an exclusive reputation with its range of exquisite jewellery and prize-winning creations. Its boutiques also offer the company’s international clientele a wide range of luxury watches from renowned brands. Bucherer is present at 33 exclusive locations in Europe: with 15 stores in Switzerland, 10 in Germany, a flagship store in Vienna, the world’s largest watch and jewellery store in Paris, a store in Copenhagen, Denmark, and four boutiques in London. In January 2018, Bucherer also took over the US luxury watch retailer Tourneau, which has 28 stores across the US. And in summer 2018, the watch family took over another establishment – Baron & Leeds – with its three luxury watch and jewellery stores in Hawaii. The company employs over 2,400 staff and is currently managed by Jörg G. Bucherer, meaning it has now been under the stewardship of the Bucherer family for three generations. The Bucherer headquarters remain in Lucerne to this day.

Bucherer AG
Regina Schilcher