overall consent
WHAT IS COVERED BY THE OVERALL CONSENT?
Responsible handling of your data is important to us. How we process customer data following consent will be described below:
IN GENERAL
With your consent, you allow companies of the Bucherer Group to reach out to you with personalised and interest-based communications regarding exclusive offers, product recommendations, competitions, events and promotions from the world of Bucherer via the channels you have chosen (such as e-mail, telephone, messenger, website, app or social media channels). To do this we may combine data and information about your use of our services as well as any information about you that we receive from you (e.g. product preferences and interests) or from third-party sources or already stored by us in a user profile and / or evaluate the data individually in order to address you with tailored and relevant advertising.
REVOCATION
You may revoke or adjust your consent at any time, either by revoking your overall consent or by adjusting individual marketing preferences.
A You can make these adjustments in the preference settings, which you can access via the "Unsubscribe" link in our promotional e-mails or via your Bucherer customer account. You can also revoke or adjust your consent at any time by contacting our customer service / sales consultant.
For further information, please refer to the Bucherer Privacy Policy.
YOUR OVERALL CONSENT COVERS THE FOLLOWING:
1. Group exchange
Your consent includes the transfer of your data between the companies of the Bucherer Group for marketing purposes.
2. Usage of user data
With your consent, you allow us to use data from your user profile for personalised advertising. To do so we may access the following data if and to the extent it is available:
- Transaction data
This includes data and information about transactions that take place between us and you, as our customer, both offline and online. This data may include various aspects such as purchase history, product preferences, payment information, and other relevant information related to a transaction. - Customer contact data
This includes data and information that you, as our customer, provide via various channels. This can be, for example, an online contact form, e-mails with customer service, a telephone call or discussion with the personal sales consultant or an event registration. - Online platform usage data
This includes website and/or app usage, and behaviour data, which we collect based on the separate consent you give to the use of cookies and similar technologies. This includes, for example, information about shopping carts, wish lists, location, and browsing behaviour. - Customer account data
This includes data that you provide in connection with the creation, use, and maintenance of your personal online account. This may include, for example, master and demographic data, data on product and service preferences, and other data and information provided by you (such as data on your digital watch collection). - Social media data
This includes, in particular, data from your interactions with us via our social media presences as well as data on likes, comments and shared content. - Data from third party sources
This may include data from public sources or, if you have given your consent, from external sources. This may include, for example, data from social media profiles or from business partners such as demographic information, interests, purchasing behaviour and online activities regarding Bucherer products with external providers.
3. E-mail communication
We use e-mail communication in the form of newsletters and personalised e-mails from your sales consultant to share promotional material with you. You will also receive personalised information and benefits based on your user profile data, such as exclusive product recommendations, trends, events, pre-sales announcements, and promotions from the world of Bucherer.
4. Calls, messenger
Our sales consultants may also reach out to you via telephone calls and messenger services (e.g. WhatsApp, SMS) to share promotional material. You will receive personalised information, and benefits based on your user profile data, such as exclusive product recommendations, trends, events, pre-sales announcements and promotions from the world of Bucherer.
5. Online advertising/ customer match
We use our own as well as third-party online platforms to display targeted and personalised advertising to you. To do so we match customer data ("customer match") with external platforms (such as Google or Facebook) as well as cookies and similar tracking technologies to recognise our online platform visitors when they visit again or when visiting third-party platforms (provided you have given separate consent to the use of cookies and similar tracking technologies). Provided you are logged into your online account, we may recognise you on our online platforms, which allows us to display personalised offers and advertising to you on your platforms.
