BoucheronThe most stylish French High Jewelry Maison
"The original style of this house is characterised by a real freedom, whether in the creative themes, the aesthetics or the way the jewellery is worn. This is also my approach to creative design, namely freedom."Claire Choisne, Director of Creations at Maison Boucheron
Jack de BoucheronPlay it your way
The brand new Jack de Boucheron collection is infinitely free, wildly playful and a touch rebellious. It also marks the start of a new chapter in the Maison's history. The collection can be worn in so many different ways that 2019 will see the concept of wearing jewelry turned on its head! Every woman
can choose the look she wants. The principle? A gold wire sealed by a jeweler's clasp. To play with the Boucheron codes, between couture know-how, a rebellious spirit and the spirit of the times. Jack de Boucheron's ultra-contemporary flexibility is inspired by audio cables, while its clasp hides a connection inspired by a jack. This jewelry gives the wearer the ultimate scope of choice, like a blank page on which to write for the woman who selects it. She is free to mix the pieces according to her mood and her outfit. She is free to play with her style. She is free to define her own codes and embrace her uniqueness. Neither necklace nor bracelet, but sometimes both at once, Jack can be combined, connected, made bigger, piled up, transformed. It is playful and emancipated. With Jack anything is possible, starting with freedom.