There was an error on your wishlist

Country selection

You visit the website of another country. Please note that we only deliver to addresses in this country.
Wishlist
Wishlist icon
Wishlist is empty

PRIVACY POLICY

This website has been created and is produced by BUCHERER SA whose registered office is located in Switzerland, Langensandstrasse 27, 6005 Lucerne, registered in the commercial register of the Canton of Lucerne under no. CH-109.612.210. You will also find information about our subsidiaries in Germany, France, Austria, the UK and Denmark on this website. Whenever reference is made to BUCHERER, it is deemed to extend to the companies listed in the Legal Mentions (see legal information in Legal Mentions).

We treat your personal data in a responsible way. Consequently, we consider it as a matter of course to meet the statutory requirements of the Swiss Federal Act on data protection (FDPA), the ordinance on the Federal Data Protection Act (OFDPA), the Telecommunications Act (FMG), the provisions of the EU General Data Protection Regulation (GDPR) no. 2016-679, of 27 April 2016, and the provisions of French Data Protection legislation (hereinafter jointly referred to as the “Applicable Regulations”). At any rate, in the event of a contradiction, European and French legislation shall prevail.

We are responsible for processing your personal data, especially in terms of their collection and use, in accordance with the Applicable Regulations. The provisions hereunder relating to personal data protection (hereinafter referred to as the “Policy”) are deemed to be an integral part of the Terms of Use of the site which you will find here.

For the sake of transparency, we would now like to inform you of the way in which we process your personal data.

1. SCOPE AND PURPOSE OF THE PROCESSING OF PERSONAL DATA
a. Whenever you access our website
Whenever you access our website, our servers provisionally record each visit in a protocol file.
We therefore record the following data:

  • the IP address of the requesting computer,
  • the date and time of access,
  • the name and URL of the requested data,
  • the website from which our domain has been accessed,
  • the operating system of your computer and the browser you use,
  • the country from which our website has been accessed, and
  • the name of your internet provider.

These connection data are generally collected and processed on an anonymous basis, without the possibility of directly identifying you, for the purpose of enabling you to effectively use the website (establishment of the connection), guaranteeing the security and stability of the system on a sustainable basis and optimising the internet offer, as well as for statistical purposes. The aforementioned information is not cross-referenced with other personal data or recorded with them.

Only in the event of an attack on the network infrastructure of https://www.bucherer.com/fr/en or in case of a suspicion of another unauthorised or improper use of the website, the IP address shall be evaluated for clarification and defence and, if necessary, used within the scope of criminal proceedings for identification and for civil and criminal proceedings against the users concerned..
In view of the purposes indicated above, these data are processed in our legitimate interest, within the meaning of Article 6.1 f) of the GDPR.

b. Whenever the contact form is used
To contact us using one of our contact forms, personal data must be entered (they are compulsory if any field is marked with an asterisk: *):

  • Title
  • Surname*
  • Address*
  • ZIP*
  • Town/City*
  • Country*
  • Telephone
  • E-mail address*
  • Subject*
  • Message*
  • I wish to receive the Bucherer Newsletter (see above for further information)
  • My preferred method of contact*

These data enable us to provide an optimum response to your request. In terms of the data marked with an asterisk, they are essential for us to process your contact request. We cannot process your request without them. The data are processed in view of the purpose described above and in our legitimate interest, within the meaning of Article 6.1 f) of the GDPR. Indeed, it is in our legitimate interest to process your data in order to suitably process your contact request. However, you may, at any time, object to this processing for reasons pertaining to your particular situation subject to the conditions specified below (see section 14 “Contact” below).

c. Whenever you use the contact form in the Rolex-Corner https://rolex.bucherer.com/en/contact  
Whenever you use the contact form in the Rolex-Corner, we collect the following personal data (they are compulsory if any field is marked with an asterisk: *)

  • Title*
  • First name*
  • Surname*
  • E-mail address*
  • Telephone
  • Nature of the request*
  • Preferred method of contact*

These data enable us to optimise the way in which we process your request. In terms of the data marked with an asterisk, they are essential for us to process your contact request. We cannot process your request without them.
The data are processed in view of the purpose described above and in our legitimate interest, within the meaning of Article 6.1 f) of the GDPR. Indeed, it is in our legitimate interest to process your data in order to suitably process your contact request. However, you may, at any time, object to this processing for reasons pertaining to your particular situation subject to the conditions specified below (see section 14 “Contact” below).
 
d. Whenever you use the appointment form
At various points on the website, you are given the chance to make an appointment with us. In this instance, you must enter the following information to make an appointment (the data are compulsory if any field is marked with an asterisk: *):

  • Your e-mail address*
  • Title*
  • Language*
  • First name*
  • Surname*
  • Country*
  • Telephone
  • Store of sale*
  • Preferred time*
  • Message*

These data enable us to optimise the way in which we process your appointment request. In terms of the data marked with an asterisk, they are essential for us to process your request. We cannot process your request without them.

The data are processed in view of the purpose described above and in our legitimate interest, within the meaning of Article 6.1 f) of the GDPR. Indeed, it is in our legitimate interest to process your data in order to suitably process your appointment request. However, you may, at any time, object to this processing for reasons pertaining to your particular situation subject to the conditions specified below (see section 14 “Contact” below).

We may also use this information for marketing purposes, as described below.

e. Whenever you subscribe to our Bucherer Newsletter 

To receive the Bucherer Newsletter, the following personal data are necessary and compulsory:

  • Salutation*
  • First Name*
  • Last Name*
  • Country*
  • Your e-mail address*
  • Language you wish to be contacted in*

Without this information, we are unable to process your subscription. When you sign up for the newsletter, you accept that we will use your e-mail address to send the newsletter to this address. The legal basis for processing your data is, in this case, your consent in accordance with Article 6.1 a) of the GDPR.

You may withdraw your consent and close your user account at any time prospectively, subject to the conditions established in section 14 of this Policy.

f. Whenever our contact form relating to a product is used
To contact us in relation to a product using one of our forms, personal data must be entered (they are compulsory if any field is marked with an asterisk: *):

  • First name*
  • Surname*
  • E-mail address*
  • Telephone no.
  • Comments*

These data enable us to optimise the way in which we process your request. In terms of the data marked with an asterisk, they are essential for us to process your contact request. Otherwise we cannot process your request.
The data are processed in view of the purpose described above and in our legitimate interest, within the meaning of Article 6.1 f) of the GDPR. Indeed, it is in our legitimate interest to process your data in order to suitably process your contact request. However, you may, at any time, object to this processing for reasons pertaining to your particular situation subject to the conditions specified below (see section 14 “Contact” below).

g. Whenever contact is made by telephone
On our website, you are also given the opportunity to contact us by telephone. In this context, you can ask us questions about the functionalities of our website and our products.

You accept responsibility for the disclosure or the content of the data that you pass on by telephone. We advise you not to disclose any sensitive data. We will only collect the personal data that you submit voluntarily. You are therefore responsible for choosing which data you disclose to us. In response to your queries, we may ask you to provide us with additional information, e.g. your postal address, your e-mail address, etc. We shall only collect those personal data that are strictly necessary to process your queries or provide you with the services you desire. 

Your data are processed in view of the purpose described above and in our legitimate interest, within the meaning of Article 6.1 f) of the GDPR. Indeed, it is in our legitimate interest to process your data in order to suitably process your contact request. However, you may, at any time, object to this processing for reasons pertaining to your particular situation subject to the conditions specified below (see section 14 “Contact” below).

h. Whenever a user account is set up

On our website, you may set up a user account. In order to set it up, we need to collect the following data (which are compulsory when the field is marked with an asterisk: *):

  • E-mail address*
  • Password*
  • Acceptance of the ToU*

We need these data to give you an overview of your orders and any contracts concluded with you in relation to these orders, and to provide a customer follow-up service, especially if you wish to return your order. 

In view of the purposes described above, your data are processed for the purposes of performing the contract by which we are bound or implementing any pre-contractual measures at your request, within the meaning of Article 6.1 b) of the GDPR and in our legitimate interest within the meaning of Article 6.1 f) of the GDPR. 

i. Whenever an order is placed as a guest
On our website, you may place an order as a guest, i.e. without setting up a user account. In the event that an order is placed as a guest, we collect the following information (which is compulsory when the field is marked with an asterisk: *):

  • Personal information:
    o E-mail address*
  • Delivery address:
    o First name*
    o Surname*
    o Company
    o Address*
    o Place*
    o ZIP*
    o Telephone no.*
    o Country
  • Billing address (if different from delivery address):
    o Address*
    o Place*
    o ZIP*
    o Telephone*
    o Country 
  • Preferred payment method*

These data enable us to optimise the way in which we process your request. With respect to the data marked with an asterisk, they are absolutely necessary to process your order, deliver the desired products and provide a customer follow-up service in the event that you wish to return your order. Otherwise, we cannot process your request.
In view of the purposes described above, your data are processed for the purposes of performing the contract by which we are bound or implementing any pre-contractual measures at your request, within the meaning of Article 6.1 b) of the GDPR and in our legitimate interest within the meaning of Article 6.1 f) of the GDPR. Depending on the purpose, you may, at any time, object to this processing for reasons pertaining to your particular situation subject to the conditions specified below (see section 14 “Contact” below).

j. When applying for a job with us

On our website, you may apply for a vacant position at Bucherer. In order to consider your application, we collect the following data (which are compulsory when the field is marked with an asterisk: *):

  • Personal data:
    o Photo
    o First name*
    o Surname*
    o Date of Birth
    o ZIP*
    o Place*
    o Country*
    o E-mail address*
    o Telephone
    o User's language*
    o Where did you hear about us?*
  • Documents (to download):
    o Cover letter
    o Curriculum vitae*
    o Other Documents*
  • I acknowledge that I have read the Privacy Policy*

In relation to your online application, we work with the Umantis tool of Haufe-Lexware GmbH & Co. KG, Munzinger Strasse 9, 79111 Fribourg-en-Brisgau, Germany. Your data are securely stored by Umantis on a server based in Germany. 

We collect and process your data to consider, examine and monitor your application. In terms of the data marked with an asterisk, they are essential for us to process your request. We cannot process your request without them.

In view of the purposes described above, your data are processed based on your consent, in accordance with Article 6.1 a) of the GDPR. In the event that your application is not successful, we propose to keep your data on record with a view to contacting you in the future should a new position become available which may be of interest to you. If you do not respond, your data is retained by default for a maximum period of 2 years.

k. Whenever the chat functionality is used
On our website, we offer a chat functionality. This allows users to contact us via the chat screen and ask questions about the functionalities of the website and products (if a question is asked about a product, the user is, for instance, directed to the page of the product concerned via our chat tool). Moreover, the user may also send documents to us via the chat functionality. Outside of our times of availability, users can submit their questions to us directly via the chat functionality. To do this, we collect the following personal information (which is compulsory when the field is marked with an asterisk: *):

  • Your request*
  • E-mail address*
  • Telephone no.

You accept responsibility for the disclosure or the content of the data that you pass on by the chat functionality. We advise you not to disclose any sensitive data via the Chat functionality. We will only collect the personal data that you wish to submit voluntarily in the Chat. You are therefore responsible for choosing which data you send to us. In response to your queries, we may ask you to provide us with additional information, e.g. your e-mail address, your telephone number etc. We only collect those personal data that are strictly necessary to respond to your queries or provide you with the services you desire. 
In relation to the chat functionality, we work with a tool of SnapEngage LLC, Boulder, Colorado, USA. Your data are sent via the chat tool and are securely stored on a SnapEngage server located in the EU. 
The data are processed in view of the purpose described above and in our legitimate interest, within the meaning of Article 6.1 f) of the GDPR. Indeed, it is in our legitimate interest to process your data in order to suitably process your contact request. However, you may, at any time, object to this processing for reasons pertaining to your particular situation subject to the conditions specified below (see section 14 “Contact” below).

2. CENTRALISED STORAGE
All the data that we process subject to the terms outlined above (section 1) are stored in a centralised electronic processing system. Your data are systematically recorded and used in order to process your requests and to provide our services. 

This processing is based on our legitimate interest within the meaning of Article 6.1 f GDPR related to friendly and efficient customer management. Moreover, we base the processing of these data on the performance of the contract within the meaning of Article 6.1 b GDPR.
You may object to the processing at any time based on reasons related to your particular situation which object to the processing of the data (see section 14 Contact).

3. DISCLOSURE OF DATA TO THIRD PARTIES
We only disclose your data if you have expressly consented to this disclosure, if we are required to do so by law or to the extent that it is necessary to assert our rights. We also disclose your data to companies related to us (see Legal Mentions) and only in the context of the purposes outlined above in section 1.

We also disclose the personal data of users to third-party companies to the extent that it is strictly necessary in the context of the use of the website and to answer your questions, process your requests for information or provide any necessary services requested by you. The use of your data by these third parties is strictly limited to the purposes indicated in section 1.

An overview of the service providers within the meaning of the previous paragraph can be accessed here. Other service providers are expressly indicated in this Privacy Policy (e.g. section 4 on the use of your data for marketing purposes, in section 7 on online tracking tools).

4. USE OF YOUR DATA FOR MARKETING PURPOSES
a. Newsletter and other marketing campaigns
You expressly state that you accept our use of your surname, forename, telephone, e-mail address and postal address to send you our catalogue and undertake marketing campaigns via our newsletter. However, you can opt-out of our marketing campaigns at any time, subject to the conditions set forth in clause 14 of this Privacy Policy. You will also find an opt-out link in all e-mail newsletters sent by us.

We are also entitled to commission thifrd parties with the technical execution of marketing campaigns and therefore have the right to provide your personal data to third parties for this purpose.
We therefore use the marketing services of Schober Information Group (Schweiz) AG (X-Campaign) for the purposes of sending our newsletter. In this context, your data may be sent to Schober Information Group Deutschland GmbH for this purpose. The data related to the newsletter are recorded both on the host server of the website and on a server of Schober in Prague. 
Our newsletter may contain a so-called web beacon (tracking pixel) or other similar technical means. A web beacon is a 1x1 pixel, invisible graphic that is associated with the user ID of the respective newsletter subscriber.

For each newsletter sent, we receive information on the address list used, the purpose and the number of newsletters sent. We can also see which electronic address are yet to receive the newsletter, to which electronic addresses it has been sent and for which electronic address dispatch has failed. Moreover, there may be analysis of the readership, including any information relating to the electronic addresses which have opened the newsletter and the electronic addresses which have opted-out of the newsletter recipient list. We use these data for statistical purposes and to optimise the newsletter with regard to its content and structure. This allows us to tailor the information and offers of our newsletter to the individual interests of recipients. The web beacon is deleted when you delete the newsletter.

To deactivate the use of the web beacon in our newsletter, you should configure your e-mail programme, if this is not the case by default, such that no HTML is displayed. On the following websites, you will find explanations about how to configure the most common e-mail programmes.

Your data are processed in view of the purposes described above, based on your consent and in accordance with Article 6.1. a) of the GDPR and whenever required by the Applicable Regulations and/or in our legitimate interest within the meaning of Article 6.1.f) of the GDPR. Indeed, it is in our legitimate interest to process your data in order to analyse the performance of our marketing activities and better target the expectations of our users. However, you may, at any time, object to this processing subject to the conditions specified below (see section 14 “Contact” below).

b. DoubleClick by Google / DoubleClick Floodlight
This website uses DoubleClick by Google, a service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). Google uses what is known as the DoubleClick-cookie in this regard. It enables the browser used during access to other websites to be recognised. The information produced by the cookie in relation to the access to these websites (including the IP address) is sent to the Google server in the US where it is recorded (you will find additional information about data transfers to the US in section 9 of this Privacy Policy).

Google will use this information to analyse the use of the website with regard to any advertisements to be placed, to produce reports on the activities of the website and advertisements for operators of websites and to provide other services related to the use of the website and the use of the Internet. Google shall also pass on this information, if necessary, to third parties, to the extent that it is required by law or third parties process these data on behalf of Google. However, Google is not authorised to associate the users' IP address with the data that Google holds about you. 

Your browser automatically establishes a direct connection with the Google server based on the marketing tools used. We have no influence over the scope or the other uses of data, which are collected by Google by using these tools and we shall keep you apprised in this regard. By integrating DoubleClick, Google receives the information that you have accessed a corresponding part of our website or that you have clicked on one of our advertisements. To the extent that you are registered for a Google service, Google is able to associate the visit with your account. Even if you are not registered with Google or you have not logged in, the access provider is informed of your IP address and the register.

Moreover, the DoubleClick Floodlight cookies that we use enable us to ascertain whether you perform particular activities on our site after you have consulted our video advertisements on Google or on another platform or whether you have clicked on them (Conversion-Tracking). DoubleClick uses these cookies to ascertain the content with which you have interacted on our websites so that we can subsequently provide you with targeted advertising. 

You will find more detailed information on DoubleClick by Google under https://marketingplatform.google.com/about/enterprise/, and on general data protection at Google: https://policies.google.com/privacy?hl=fr&gl=en

We base the use of pseudonymized profiles for advertising purposes and analysis on our legitimate interest within the meaning of Article 6 para. 1. f) of the GDPR. This applies to all indicated data processing processes. The legitimate interest involves direct marketing activity and analysis of the use of our website. 

You may object to the various data processing operations indicated above in different ways: a) by appropriately configuring your browser, blocking third-party cookies particularly with a view to no longer receiving third-party advertisements (see section 6 below in this regard); b) by disabling cookies for Conversion-Tracking, by configuring your browser to block domain cookies, https://www.google.de/settings/ads, in the knowledge that this configuration is eliminated if you delete your cookies; c) by disabling advertisements by centre of interest of suppliers who are part of the “About Ads” self-regulation campaign by clicking on the link http://www.aboutads.info/choices, in the knowledge that this configuration is eliminated if you delete your cookies; d) by disabling, on a long-term basis, your Firefox, Internet Explorer or Google Chrome browsers via the link http://www.google.com/settings/ads/plugin

c. Facebook Pixel / Facebook Custom Audience
On our website, we use “Facebook Pixel” which belongs to the social media network “Facebook” operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland or by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland if you are an EU resident.

Based on the Facebook pixel, Facebook is able to determine the visitors to our website in order to target ads to an audience (“Facebook-Ads”). As a result, we use the Facebook pixel to present our Facebook-Ads only to Facebook users who have expressed any interest in our website or meet specific characteristics (e.g. interest in particular areas or products determined by pages visited) which we convey to Facebook (“Custom Audiences”).

Based on the Facebook pixel, our aim is to ensure that our Facebook-Ads relate to the potential interests of users and that they do not appear to be intrusive. Using the Facebook pixel, we can also analyse the effectiveness of the Facebook-Ads for statistical and market research purposes by determining whether, after clicking a Facebook-Ad, the user is directed to our website (“Conversion”).

By accessing our website, the Facebook pixel is immediately inserted by Facebook which my therefore store a cookie on your device. If you then connect to Facebook or if you access Facebook while connected to it, your access to our website is indicated in your profile. The collected data are anonymous to us and do not enable us to identify the user. However, the data are processed and stored by Facebook although a connection to the user's profile is possible. For this reason, the data may be used by Facebook for market research and advertising purposes. 
Furthermore, when using Facebook pixel, we use the additional function “expanded comparison”, in which data on the creation of target groups (“Custom Audiences” or “Look Alike Audiences”) is transmitted to Facebook in an encrypted form.

The data are processed by Facebook in the context of the Privacy Policy of Facebook. You can obtain particular information and details about the Facebook pixel and how it works in the Help of Facebook.

You can object to the entry and use of your data by the Facebook pixel for the purpose of presenting Facebook-Ads. To configure which advertisements you shall see on Facebook, you can access the page created by Facebook and follow the instructions for configuring advertisements based on use. You can object to the use of cookies used for audience rating or advertising purposes on the deactivation page of the Network Advertising Initiative. You will find other Opt-Out options here: 
http://www.aboutads.info/choices
http://www.youronlinechoices.com/uk/your-ad-choices/

Our legitimate interest for the analysis, optimisation and profitable operation of our online offer constitutes the legal basis on which the aforementioned data are processed (Article 6 para. 1 let. f GDPR). 

d. Sizmek Retargeting
We use the technology of Sizmek Inc., 401 Park Avenue S, 10016 New York City, USA, which enables us to present third-party advertisements and advertising media on our website; they are selected based on your areas of interest and your user habits. We also use Sizmek to measure and systematically exploit the success of our advertisements (e.g. interaction with or click on an advertisement).

This is why we use cookies to analyse and exploit your user habits (e.g. clicks) and your interaction with advertisements. The data collected are user data (e.g. clicks on advertisements, websites, times and duration of visits) or browser data (e.g. language configuration, screen resolution) which cannot be used to identify you.

You will find further information about data protection and configuration options at https://www.sizmek.com/privacy-policy-de. You can object to the use of Sizmek at any time by using the opt-out tool at https://www.sizmek.com/privacy-policy-de

Our interest in personalised advertising based on your areas of interest on our website is the legal basis on which the aforementioned data are processed (Article 6 para. 1 let. f GDPR).

5. DISCLOSURE OF PERSONAL DATA OUTSIDE THE EUROPEAN UNION
We may be required to disclose your data to companies located outside the EU, to the extent that this is strictly necessary in the context of the purposes indicated in this Privacy Policy. However, we make sure that, in any such event, these companies are also bound by the Applicable Regulations whenever they process your personal data. Therefore, if the country in which any such third party is based has a personal data protection level that is deemed to be less protective than the Applicable Regulations, we make sure that these third parties contractually undertake to ensure that your data are processed subject to the protective conditions of the Applicable Regulations by way of guarantees recognised by these Applicable Regulations, in particular the contractual clauses deemed to be valid by the Applicable Regulations.
Most of our service providers, as indicated in section 3 of this Privacy Policy, are based either in Switzerland, in Germany or in another EU country. This website is hosted on a dedicated server of Aspectra AG, Weberstrasse 4, 8004 Zurich, Switzerland. However, some service providers indicated in this Privacy Policy have their head office in the US (in this regard, see section 7 on tracking tools and section 8 on Social media functionalities). You will find further explanations about transfers of data in the US in section 9 below.

6. COOKIES
Cookies help to make your access to our website simpler, more pleasant and more useful. Cookies are information files, which your web browser automatically stores on the hard drive of your computer when you visit our website. 

For instance, we use cookies to temporarily save your entries when you complete a form on our website so that you are not required to re-enter the information if you access a sub-page. 
Most internet browsers automatically accept cookies. However, you can configure your browser not to store cookies and to alert you whenever you receive any. The following pages contain explanations about the cookie processing configuration on the most common browsers:

  • Microsoft Windows Internet Explorer
  • Microsoft Windows Internet Explorer Mobile
  • Mozilla Firefox
  • Google Chrome for Desktop
  • Google Chrome for Mobile
  • Apple Safari for Desktop
  • Apple Safari for Mobile

Deactivating cookies may, however, result in you being unable to use all the functionalities of our website.

7. TRACKING TOOLS
a. Google Analytics
This website uses Google Analytics, an analysis service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics uses methods to analyse the use of the website, e.g. “cookies” (see section 6 Cookies). The following information about your use of this website is generated by the cookie : 

  • The browsing path of the visitor to the site
  • The time spent on the page or sub-page,
  • The sub-page from which the website is left, 
  • The country, region or town/city from where the site is accessed,
  • The terminal (type, version, resolution, width and height of the browser window), 
  • Recurring visitor or new visitor,
  • The browser type and version.
  • The operating system used,
  • Referrer URL (the previously visited page),
  • The host name of the accessing computer (IP address) and the time of the request to the server.

This information is sent to a Google server, a company of the holding Alphabet Inc., in the US where it is stored. By anonymising the IP on this website, the IP address is shortened in EU Member States and in other signatory states to the Agreement on the European Economic Area or in Switzerland before the information is sent to the US. The anonymised IP address, which is sent in the context of Google Analytics by the user's browser, is not cross-referenced with other data that Google holds about you. The full IP address is sent to a Google server in the US, where it is shortened exclusively in exceptional cases. In these cases, we make sure, by virtue of a contract, that Google undertakes to respect a suitable data protection level.

The information is used to analyse the use of the website, to produce reports on the activities on the website and to provide other services related to the use of the website, for market research purposes and the organisation of the website in accordance with our requirements. Google shall also pass on this information, if necessary, to third parties, to the extent that this is required by law or that third parties process these data on behalf of Google, in accordance with the Applicable Regulations. According to Google, under no circumstances is the IP address associated with any other information about the user.

Users may prevent the entry of data produced by the cookie by referring to the use of the website by the user in question (including the IP address) and their disclosure to Google and their processing by Google, by downloading and installing the browser-plugin via the following link:
https://tools.google.com/dlpage/gaoptout?hl=fr

As an alternative to the browser-plugin, users may click this link to prevent the entry of data by Google Analytics on the website in the future. An opt-out-cookie is set on the user's terminal. If users delete cookies (see section 6 above “Cookie”), the link must be clicked again.

b. Google Tag Manager
This website uses Google Analytics, an analysis service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Tag Manager is a solution, which enables the marketer to manage website tags on an interface. The Tag Manager tool is a cookie-free domain and does not collect any personal data. The tool triggers other tags, which may contain personal data in certain circumstances. Google Tag Manager does not access these data. Whenever a deactivation takes place at domain or cookie level, it remains for all tracking tags, which have been implemented with Google Tag Manager. You may block the use of tags at any time (see section 6 “Cookies”).

c. Facebook Connect
If you have a Facebook profile, you can connect to our website using the Single Sign On technique to open a customer account or sign up based on the Social Plugin “Facebook Connect” of the social media network Facebook which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). You recognise the Social Plugin of “Facebook Connect” on our website via the button with the Facebook logo and the indication of “Connect with Facebook” or “Log in with Facebook” or “Sign in with Facebook”.

If you access a page of our website which contains such a plugin, your browser establishes a direct connection with the Facebook servers. The content of the plugins is sent by Facebook directly to your browser and implemented by the latter on this page. Based on this implementation, Facebook obtains the information that your browser has accessed the corresponding page of our website, even if you have no Facebook profile or you are not connected to Facebook. This information (including your IP address) is sent directly to a Facebook server in the USA where it is stored (in this regard, see section 9 "Information about the transfer of data to the USA"). 

By using the “Facebook Connect” button on our website, you also have the option of connecting to or signing up for our website based on your Facebook user data. Only after you have given your express consent, in accordance with Article 6.1 a) of the GDPR, prior to the sign up process based on a warning about the exchange of data with Facebook, and according to your data protection configuration on Facebook, do we obtain public information stored in your Facebook profile when you activate the “Facebook Connect” button. The user id, name, profile, age and sex are part of these data.

It should be noted, that after the amendment of the data protection terms and terms of use at Facebook, and when you have given your consent, the user id and profiles of your friends and your friend lists may be disclosed if they have marked these data as “public” in their confidentiality settings with Facebook. Any data disclosed by Facebook are recorded and processed by us for the purpose of setting up a user account based on the necessary data provided that these data are public with Facebook (title, forename, surname, address, country, e-mail address, date of birth). Conversely, depending on your consent, data (e.g. information about your browsing and purchase habits) may be transferred by us to your Facebook profile.

You may withdraw your consent and close your user account at any time prospectively, subject to the conditions established in clause 14 of this Privacy Policy.
You can find information about the aim and scope of the data collected, processed and used by Facebook and your rights and the privacy settings on Facebook's confidentiality policy page at the following address: http://www.facebook.com/policy.php.

If you do not want Facebook to add the data collected from our site to your Facebook profile, you must sign out of Facebook before you sign into our website. 

8. Social media functionalities
a. Social Media Plugins
On our website, we make available particular social medial functionalities, especially the sharing of product information on Facebook, information tweets about products, etc. You will find the relevant functionalities on the various product sites in the “Share” section.
We make available the social media functionalities of the following social media networks:

  • Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland,
  • Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, US
  • Pinterest, Inc., 808 Brannan St, San Francisco, CA 94103, US, and
  • Google+ de Google Inc.

You are connected to the selected social media network by clicking the relevant symbols of the social media network to activate the chosen functionality, e.g. to share content on Facebook or post a tweet on Twitter. However, to this end, you must log into your relevant user account, or already be connected to it.

A direct connection between your browser and the server of the social media network in question is established if you choose one of the functionalities available and click on the system of the relevant social media network. The network thereby receives the information that you have accessed our website using your IP address and consulted the link. When you open a link to a network while you are connected to your account under the network concerned, the content of our site may be linked to your profile in the network, which means that the network is able to associate your visit to our website directly with your user account. If you wish to prevent that from happening, you must sign out before you click on the corresponding links. Allocation takes place in all cases if you connect to the relevant network after activating the link.

b. Links to our presence on social media 
We have added links to our following social media profiles to our website:

  • Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland,
  • Instagram Inc., 1601 Willow Road, Menlo Park, California 94025, US
  • Pinterest, Inc., 808 Brannan St, San Francisco, CA 94103, US, and 
  • LinkedIn, LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, US, 
  • Xing, XING AG, Dammtorstrasse 29-32, 20354 Hamburg, Germany and
  • YouTube, a service operated by Google Inc.

You will be automatically transferred to our profile on the relevant network by clicking on the corresponding symbols of the social media network. Sometimes, you may not use the relevant functions of the social media network unless you connect to your user account with the social media network in question.
When you open a link to one of our social media profiles, a direct connection between your browser and the server of the relevant social network is established. This gives the network the information that you have visited our website with your IP address and accessed the link. If you access a link to a network while being logged in to your account on the relevant network, the contents of our page may be linked with your profile in the network, which means that the network can link your visit to our website directly to your user account. If you want to prevent this, you should log out before clicking on the relevant links. An assignment takes place in any case, if you log into the relevant network after clicking on the link.

9. INFORMATION ABOUT THE TRANSFER OF DATA TO THE US
For the sake of completeness, please note that US authorities may apply supervisory measures in the context of US legislation, authorising the general recording of all data sent from the European Union to the US. This is done without distinction, restriction or exception based on the objective pursued and without objective criteria, which would restrict the access of the US authorities to the personal data and their subsequent use for strictly limited specific purposes which would justify access to these data.

We point out to users residing in an EU Member State that, from the perspective of the EU, the US does not have a sufficient data protection level, especially for the reasons outlined in this section. As we have explained throughout this Privacy Policy that data recipients (e.g. Google) have their registered address in the US, we shall make sure that your data are protected by an adequate level of protection from our commercial partners by concluding contracts with these third parties which are deemed to be valid by the Applicable Regulation or by ensuring that they are certified under the EU-US-Privacy Shield (https://www.cnil.fr/fr/le-privacy-shield) and by taking any control measures required by the Applicable Regulations.
 
10. RIGHT TO INFORMATION, ERASURE AND RECTIFICATION
Subject to the terms and conditions set out by the Applicable Regulations, you may, at any time, ask for information about the personal data that we have recorded about you. Requests for information must be submitted in writing and be accompanied by proof of identity. Furthermore, you have the right at any time to request that the data recorded by us be erased or rectified. You also have the right to request the data that you have disclosed to us (right to data portability). On demand, we can also disclose these data to a third party of your choosing. You have the right to receive the data in a standard format. 

You may do so by e-mail by submitting a corresponding request to data-privacy@bucherer.com. You will find other contact options under section 14 entitled “Contact”.
It should be noted that, in the event of a data erasure request, you shall no longer be able to use our services or they shall only be available on a limited basis. You may withdraw your consent at any time with effect for the future.

Finally, you have a right to set out instructions as to the fate of your data following your death.

It should be noted that some data must, in accordance with the law, be retained for a specific period. These data must therefore be stored by us until these periods elapse. We block these data in our system and only use them to comply with legal provisions.

Your various rights and the means of exercising them are described in greater detail as follows:

Your rights
Subject to the limits established by the Applicable Regulations, you have the following rights with regard to your personal data:

Right of information in relation to the processing of your personal data
BUCHERER makes every effort to provide you with concise, transparent, intelligible and easily accessible information, in clear and simple terms, on the conditions under which your personal data are processed.

Right of access, rectification and erasure (or “right to be forgotten”) of your personal data
The right of access enables you to receive confirmation from BUCHERER whether or not your personal data are processed by us, and the conditions of this processing, and receive a copy of these data (for all additional copies, BUCHERER is entitled to demand payment of any reasonable fees based on the administrative cost incurred). When this request is submitted electronically, the information is provided in a frequently used electronic format, unless you request another medium.

You also have the right to have BUCHERER, at the earliest possible time, rectify any of your personal data that are inaccurate or incomplete.
Finally, subject to the exceptions established by applicable law (e.g. storage required to comply with a legal obligation), you have the right to ask BUCHERER to erase, at the earliest possible time, your personal data, on the basis of any of the following reasons:
- Your personal data are no longer necessary in view of the purposes for which they were collected or otherwise processed;
- You wish to withdraw your consent on which the processing of your personal data was based, if applicable, and there is no other basis to justify this processing;
- You consider and may establish that your personal data have been unlawfully processed;
- Your personal data must be erased by virtue of a legal obligation.

Right of restriction on the processing of your personal data
The Applicable Regulations establish that this right may be exercised in some cases, including:
- when you dispute the accuracy of your personal data and for the period required to verify their accuracy;
- when you consider and may establish that the processing of the personal data is unlawful but you object to the erasure of the personal data and request the limitation of the processes instead;
- when BUCHERER no longer needs your personal data but these are still required by you to legally assert, exercise or defend rights;
- When you object to the processing based on the legitimate interest of the controller, during the verification relating to whether the legitimate reasons pursued by the controller prevail over yours.

Right to object to prospecting (including profiling)
You can object at any time to the processing of your personal data for prospecting purposes. You can also object to profiling on an individual basis. In this case, you shall no longer receive any personalised offers.

Right to personal data portability
When the processing is based on your consent or a contract, this right to portability enables you to receive the personal data that you have supplied to BUCHERER in a structured, common and machine-readable format, and to disclose these personal data to third party without any objection by BUCHERER.
Whenever technically possible, you may ask for these personal data to be directly disclosed to third party by BUCHERER.

Right of withdrawal of consent for the processing of the personal data
When BUCHERER processes your personal data based on your consent, this consent may be withdrawn at any time using the means at your disposal for this purpose. On the other hand, and in accordance with applicable law, the withdrawal of your consent is only valid for the future and the lawfulness of the processing prior to this withdrawal may therefore not be called into question.

Right to lodge a complaint with a supervisory authority
If, despite the efforts of BUCHERER to maintain the confidentiality of your personal data, you take the view that your rights are not respected, you have the option of lodging a complaint with a supervisory authority. In France, the competent authority is the CNIL: https://www.cnil.fr/.

Right to decide the fate of your personal data after your death
Finally, you have the right to determine the fate of your personal data post-mortem by the adoption of general or particular instructions. BUCHERER undertakes to respect these instructions.

In the absence of instructions, BUCHERER acknowledges that any heirs may exercise particular rights, especially the right of access, if it is necessary for the settlement of the deceased's estate; and the right of objection to close the user accounts of the deceased and to object to the processing of the data.
 
Means of exercising your rights
In relation to any query regarding this Privacy Policy and/or to exercise your rights as described above, you may contact BUCHERER and indicate your identity and the object of your request, by e-mail or post at the following addresses: data-privacy@bucherer.com or Bucherer SA Data Privacy Langensandstrasse 27 CH-6005 Lucerne.

BUCHERER undertakes to respond promptly and, at any rate, within one month of receipt of your request.

If necessary, this period may be extended by two months, in view of the complexity and number of requests addressed to BUCHERER. In this case, you will be informed of this extension and the reasons thereof.

If your request is submitted electronically, the information shall also be provided electronically whenever possible, unless you expressly request another format.

If BUCHERER does not follow up on your request, it will inform you of the reasons for its inaction and you shall have the option of lodging a complaint with a supervisory authority and/or seeking judicial redress.

11. INDICATIONS FOR CHILDREN AND PARENTS
The website of Bucherer is directed at an adult audience. It is forbidden for minors, especially children under the age of 15, to disclose their personal data to us or to register for a service. If we find that any such data have been disclosed to us, they will be erased from our database. The parents (or legal representatives) of the child may contact us and request the erasure or cancellation of registration. To this end, we need a copy of an official document certifying that you are a parent or a person responsible for the upbringing of the child.

12. DATA SECURITY
We use suitable technical and organisational security measures that seem appropriate to us to protect your data stored by us from manipulation, partial or total loss and unauthorised access by third parties. Our security measures are continuously updated according to technological developments.

Our staff members and service provider, as well as their staff members, acting on our behalf, are bound by confidentiality and undertake to comply with the Applicable Regulations. Access to the personal data is only granted to the extent that it is strictly necessary.

13. STORAGE OF DATA
BUCHERER only stores your personal data for the time required to fulfil the pursued purposes, subject to legal archiving obligations for the retention of particular data and/or anonymisation.
We particularly apply the following retention periods for these categories of personal data:

  • Personal Data of customer/prospective customers: retained until the user is no longer active and for a maximum of 3 years following the last contact with the user;
  • Cookies: a maximum of 13 months from their storage in the browser;
  • Personal Data of applicants (recruitment area): period required to process the application and, if the application is unsuccessful, for a maximum of 2 years following last contact (unless the applicant agrees to a longer period).

As for any data relating to a contract that we have concluded with you, they are retained for a longer period, as we are legally obliged to store them for administrative and evidential purposes. The obligations to retain your data are established by applicable regulations in the field of accounting and taxation of commercial undertakings. In accordance with these provisions and excluding any longer or shorter periods required by applicable law, any contracts concluded and legal or supporting documents in the field of accounting must be retained for 10 years. However, to the extent that we no longer need these data for the provision of services, these data are blocked. This means that the data can only be used for accounting, tax-based and legal purposes.

14. CONTACT
If you have any questions about the protection of your data, if you would like to obtain information or you wish to exercise your rights, please contact us by completing the corresponding online contact form or sending an e-mail to data-privacy@bucherer.com.
By letter, send your request to the following address:
Bucherer SA
Data Privacy
Langensandstrasse 27
CH-6005 Lucerne

15. COMPLAINT TO A DATA PROTECTION AUTHORITY 
You have the right to lodge a complaint at any time with the national Data Protection Authority. 
In France, the competent authority is the CNIL, whose website is accessible at the following address: https://www.cnil.fr/.

16. UPDATING THE CONDITIONS UNDER WHICH YOUR DATA ARE PROCESSED
Please be aware that we may amend this Privacy Policy. In the event that such changes seem important to us, we will keep you informed and seek your consent if required.

Last updated: 29/04/2019