The Chopard Happy Sport 36 mm Automatic Bucherer BLUE with a sapphire-set bezel

Lucerne, 6 November 2018 – Family companies Chopard and Bucherer announce the launch of the latest blue ladies’ watch from the Bucherer BLUE collection. The new model from the Happy Sport series – a Chopard icon – is a timepiece that combines distinguished elegance with sporty flair and features exquisite blue elements.

Knowing that the Bucherer BLUE have all the prerequisites to become sought-after collector’s items, Chopard worked with Bucherer to create the third Happy Sport model for the collection, which is exclusively available from Bucherer. The colour blue has a symbolic meaning for the two family-run companies, who have been united by a special partnership for 20 years, and, with the striking sapphire-set bezel, is integrated into the design of this new special edition of the ladies’ watch in a wonderfully elegant way.

Three blue sapphires join the four moving diamonds that dance around the dial, and the crown is also set with a stunning blue sapphire. This sporty yet elegant stainless-steel watch is driven by an automatic mechanical movement and has a date display. The colour blue features on the alligator leather strap, hands, indexes and Roman numerals. This wonderfully playful and technically refined watch was created for women who do not make compromises. The Chopard Happy Sport 36 mm Automatic Bucherer BLUE is exclusively available from all Bucherer stores and the Bucherer online shop from 6 November 2018.

Chopard Happy Sport 36 mm Automatic Bucherer BLUE, stainless steel, 36 mm, automatic movement, bezel set with sapphires (total approx. 2.00 ct), moving diamonds (total approx. 0.19 ct) and sapphires (total approx. 0.15 ct), date display, 42-hour power reserve

About the Bucherer BLUE

The Bucherer BLUE watch collection comprises 26 exclusive timepieces that Bucherer created in cooperation with 14 renowned watch manufacturers.

For 130 years, Bucherer has offered its customers a large selection of outstanding timepieces from first-class watchmakers. Its unique relations with the most distinguished brands in the industry are the fruit of many years of continuous collaboration, rooted in know-how, mutual respect and exceptional technical expertise. These rare partnerships produced the 26 men’s and ladies’ watches from the exclusive Bucherer BLUE collection, which Bucherer developed jointly with the watchmakers Audemars Piguet, Baume & Mercier, Blancpain,

Carl F. Bucherer, Chopard, IWC Schaffhausen, Jaeger-LeCoultre, Longines, H. Moser & Cie., Panerai, Piaget, TAG Heuer, Tudor and Vacheron Constantin. The central theme of the collection is the colour blue. For countless artists over the centuries, blue has been a source of inspiration, reminding us of the sky and sea, and of the blue blood of the nobility. It has also become a symbol of the company Bucherer, and hence an identifying feature of the Bucherer brand.



About Bucherer

Founded in 1888, the family company Bucherer has one of the most distinguished traditions in Europe’s watch and jewellery industry, and over the last 130 years has established for itself an exclusive reputation with its range of exquisite jewellery and prize-winning creations. Its boutiques also offer the company’s international clientele a wide range of luxury watches from renowned brands. Bucherer is present at 34 exclusive locations in Europe: with 17 stores in Switzerland, 10 in Germany, a flagship store in Vienna, the world’s largest watch and jewellery store in Paris, a store in Copenhagen, Denmark, and four boutiques in London. In January 2018, Bucherer also took over the US luxury watch retailer Tourneau, which has 28 stores across the US. And in summer 2018, the watch family took over another establishment – Baron & Leeds – with its three luxury watch and jewellery stores in Hawaii. The company employs over 2,400 staff and is currently managed by Jörg G. Bucherer, meaning it has now been under the stewardship of the Bucherer family for three generations. The Bucherer headquarters remain in Lucerne to this day.


Bucherer AG
Regina Schilcher
PR Manager
Mobile: +41 79 899 71 03