Breguet MARINE 5517 Bucherer BLUE

Attention to detail and afinesse laden with symbolism – The new Breguet Marine 5517 Bucherer BLUE is a nautical inspired masterpiece interpreted for the contemporary conoisseur

Lucerne, February 13th, 2019 – Through Bucherer BLUE, the traditional family business from Lucerne celebrates the fine art of watchmaking elegantly combining tradition with innovation. In keeping with this fascinating approach comes the most recent addition to the exclusive collection: a collaboration with Breguet. The Marine 5517 model makes its debutin a new and exciting creation with a deep blue engine-turned dial, paired with a titanium case – a first for this model range.

Bucherer and Breguet have worked closely together for a number of years, with the two traditional establishments sharing the same values and an inspirational passion for innovation. This, the latest Breguet BLUE, expresses their philosophy to perfection. Thierry Esslinger, CEO of Breguet, says: “We are very proud to work with Bucherer on this unique Bucherer BLUE project, and have created a model that reinterprets our legendary Marine 5517, representing the spirit of the collection and our ongoing quest for excellence to perfection.” Patrick Graf, Chief Commercial Officer at Bucherer, adds: “We are thrilled at how Breguet has implemented our idea for the Bucherer BLUE in one of their most recent models. They have succeeded in curating the perfect fusion of the brand’s rich watchmaking expertise with contemporary design – this is a real highlight for our collection.”


A nautical inspired masterpiece

The luxurious Marine 5517 sports watch is a wonderfully fitting homage to the ingenious Abraham-Louis Breguet, who, at the decree of King Louis XVIII in 1815, was awarded the title of “Watchmaker to the French Royal Navy” – the most prestigious for a watchmaker of the day. Breguet has reinterpreted the design of its Marine collection, while lending a modern touch to its iconic features, such as the fluted caseband and the famous “moon” tip hands.

Thanks to this collaboration with Bucherer, a “new” Marine 5517 makes its debut – and with its deep blue tones and exclusive design elements, a striking impression is guaranteed. The Breguet Marine 5517 Bucherer BLUE was designed for the modern watch connoisseur who values the very finest craftsmanship and is looking for something truly special. The Marine collection displays its athletic side with a redesigned fluted case featuring a central lug. A first for the new Marine line is the light yet sturdy 40 mm titanium case, which is resistant to salty air and corrosion, that has been paired with an intense blue dial. The icy tone of the titanium and the deep shades of blue makes the Breguet Bucherer BLUE a strikingly masculine timepiece. 

As the only model in the Marine 5517 series, this special edition features a silvered chapter ring with Roman numerals. The classic Breguet hands in white gold also enjoyed a modern makeover and are coated with a luminescent material. Breguet references its maritime history several times in the design of this sporty yet elegant men’s watch. One of the models most striking features is the deep blue with a wave pattern executed by hand on a rose engine. From this, the eye is then drawn to the consummate crown with wave-shaped embellishments and a distinctive ‘B’ that stands for Breguet. True elegance: among the symbolic details inspired by the seafarers of old, some are discovered only with a second glance. The reverse side of the watch reveals the exceptional design of the rotor, the shape of which calls to mind a ship’s wheel. Meanwhile, the bridges of the movement, reminiscent of a ship’s deck, are decorated with Geneva stripes and enhanced with a guilloche technique that can be admired through the sapphire-glass caseback.

Breguet Marine 5517 Bucherer BLUE, titanium case, 40 mm, mechanical automatic movement, 55-hour power reserve, water-resistant to 100 m, rubber strap. CHF 18’500.–

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About Breguet

The House of Breguet, founded in 1775, is the epitome of excellence in watchmaking and forms part of the European cultural heritage. Its creations have graced the wrists of some of the greatest figures in history. The famous Breguet archives house the details of every watch sold since the end of the eighteenth century. Today, the artisans at the House of Breguet continue to make unique works of art that bear witness to the brand’s rich history.

About the Bucherer BLUE

The Bucherer BLUE watch collection comprises 34 exclusive timepieces that Bucherer created in cooperation with 18 renowned watch manufacturers. For 130 years, Bucherer has offered its customers a large selection of outstanding timepieces from first-class watchmakers. Its unique relations with the most distinguished brands in the industry are the fruit of many years of continuous collaboration, rooted in know-how, mutual respect and exceptional technical expertise. These rare partnerships produced the 34 men’s and ladies’ watches from the exclusive Bucherer BLUE collection, which Bucherer developed jointly with the watchmakers Audemars Piguet, Baume & Mercier, Blancpain, Breguet, Carl F. Bucherer, Chopard, H. Moser & Cie., Hublot, IWC Schaffhausen, Jaeger-LeCoultre, Longines, Panerai, Piaget, Rado, Roger Dubuis, TAG Heuer, Tudor and Vacheron Constantin. The central theme of the collection is the colour blue. For countless artists over the centuries, blue has been a source of inspiration, reminding us of the sky and sea. It has also been a symbol of Bucherer since the beginning, and hence an identifying feature of the Bucherer brand.

About Bucherer

Founded in 1888, the family company Bucherer has one of the most distinguished traditions in Europe’s watch and jewellery industry, and over the last 130 years has established for itself an exclusive reputation with its range of exquisite jewellery and prize-winning creations. Its boutiques also offer the company’s international clientele a wide range of luxury watches from renowned brands. Bucherer is present at 33 exclusive locations in Europe: with 15 stores in Switzerland, 10 in Germany, a flagship store in Vienna, the world’s largest watch and jewellery store in Paris, a store in Copenhagen, Denmark, and four boutiques in London. In January 2018, Bucherer also took over the US luxury watch retailer Tourneau, which has 28 stores across the US. And in summer 2018, the watch family took over another establishment – Baron & Leeds – with its three luxury watch and jewellery stores in Hawaii. The company employs over 2,400 staff and is currently managed by Jörg G. Bucherer, meaning it has now been under the stewardship of the Bucherer family for three generations. The Bucherer headquarters remain in Lucerne to this day.

MEdia Contact

Bucherer AG
Regina Schilcher
Langensandstrasse 27
6002 Lucerne
T +41 41 369 70 00