Press Area*

Founded in 1888, the family company Bucherer has one of the most distinguished traditions in Europe’s watch and jewellery industry, and over the last 130 years has established for itself an exclusive reputation with its range of exquisite jewellery and prize-winning creations. Its boutiques also offer the company’s international clientele a wide range of luxury watches from renowned brands. Bucherer AG is present at exclusive locations in Europe, with 16 stores in Switzerland, 10 stores in Germany, 4 in England, 1 store each in Vienna and Copenhagen, and the world’s largest watch and jewellery store in Paris. The company is now in run in the third generation by Jörg G. Bucherer and employs over 1,600 staff.
KEYVISUAL-TAG-HEUER_MOOD-E-WIDE.jpg
24 Sep, 2018

Lucerne, 24 September 2018 – The traditional watch and jewellery house in Lucerne expands its cult collection with a motorsport watch – the TAG Heuer Formula 1 Bucherer BLUE EDITIONS. The special edition of this striking blue timepiece arose out of a collaboration with the designers...To the press release

BUC_Muenchen_Oberpollinger_web_3.jpg
12 Jul, 2018

Lucerne, 12 July 2018 – The traditional Swiss watch and jewellery store Bucherer is further expanding its presence in Munich by opening a generously sized watch and jewellery department in the Oberpollinger department store. The range on offer in the innovatively designed store area...To the press release

Bucherer_Press_Peekaboo-Event-Munich_Header.jpg
06 Oct, 2017

To mark the launch of the Bucherer Fine Jewellery brand and Peekaboo, its latest collection, the tradition-steeped watch and jewellery retailer hosted an event at the luxury Roomers hotel in Munich. The jewellery specialists treated a select group of guests to an insight into the...To the press release

Request press material

Bucherer AG
Martina Brönnimann
Ameia Communication GmbH
Alte Dorfstrasse 42
8704 Herrliberg
T +41 44 915 05 43

Contact media spokesperson

Bucherer AG
Jörg Baumann
Langensandstrasse 27
6002 Lucerne
T +41 41 369 70 00