Bucherer Fine Jewellery announces the opening of the world’s first Bucherer Fine Jewellery boutique in the luxury department store Selfridges in London. Stylish men and women have been able to visit the boutique there and be inspired by the jewellery brand’s exclusive collections since 28 June 2018.


Bucherer Fine Jewellery receives its first, exclusive boutique in one of the most luxurious department stores on one of the busiest shopping streets in the world: Selfridges Department Store on Oxford Street in London. For the last 10 years, the “Wonder Room” has presented pieces from the world’s most famous watch and jewellery brands as well as selected newcomers in a unique atmosphere right on Oxford Street, where British restraint meets fashionable extravagance. Since 28 June 2018, customers have also been enchanted by the selection in the 50 square metres large, sumptuously decorated Bucherer Fine Jewellery boutique.

This is the brand’s next step in expanding its presence to London following the success of the pop-up store. Bucherer Fine Jewellery invites shoppers and jewellery lovers to discover its legendary Swiss jewellery craftsmanship and diamond expertise. The first Bucherer Fine Jewellery boutique offers visitors an unusual and immersive way in which to explore the brand and its collections. In inspiring and serene surroundings, the store invites customers on a voyage of exploration into the world of Bucherer Fine Jewellery. Alongside selected items of jewellery displayed beautifully in the sales area, Bucherer Fine Jewellery will also provide an insight into the art of producing exquisite hand-made pieces as practised in its workshops.

Alongside excellent service with personalised style advice in five languages, the atelier on-location can also promptly fulfil special customer requests.

The Rolex Submariner exhibition visits Bucherer

Bucherer and Rolex invite you to discover the extraordinary story of the Oyster Perpetual Submariner, a modern icon among diver’s watches. 

From 28 August to 23 September – exclusively in the Airside Center (area after security control) at Zurich airport.

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Bucherer celebrates the opening of its new watch and jewellery department in the Oberpollinger department store in Munich and presents the most dashing motorcycle of all time

Lucerne, 12 July 2018 – The traditional Swiss watch and jewellery store Bucherer is further expanding its presence in Munich by opening a generously sized watch and jewellery department in the Oberpollinger department store. The range on offer in the innovatively designed store area includes 16 renowned luxury watch brands, the Bucherer Fine Jewellery collections and collections from four other jewellery brands. To mark the opening, Bucherer will be presenting the spectacular Harley-Davidson BLUE EDITION, the newest – and most unusual – member of the Bucherer BLUE EDITIONS watch collection.

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Zermatt's Bahnhofstrasse has a new jewel in its crown. Bucherer opens its newly renovated watch and jewellery store punctually for the winter season. The elegant boutique with alpine chic flair offers its local and international clientele an out-of-the-ordinary shopping experience.

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Bucherer Fine Jewellery opens pop-up store at Selfridges in London

Bucherer Fine Jewellery is expanding its presence to London, and will be opening a pop-up store at world-famous department store Selfridges. It will be followed in Spring 2018 by the first Bucherer Fine Jewellery Boutique, in Selfridgesʼ Wonder Room.

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Time is in the spotlight with Benjamin Spark

What face would you ascribe to the passing of time? Bucherer invites you to explore each one of the facets, these evanescent moments, in all their limitless creativity, through its Mois Horloger (Month of Watchmaking) event, which was first introduced two years ago. Throughout the month of December, the history, heritage and expertise of the major watch brands carried by the store will take centre stage. Each brand boasts its own cult watches, innovations and iconic and historic pieces, in a display reimagined by artist Benjamin Spark.

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