Structure Bucherer Group

As specialists for watches and jewellery, we are on the one hand retailers and stock an exclusive range of world-class brands such as Rolex, Chopard, Piaget, IWC; Audemars Piguet, Girard-Perregaux, TAG Heuer, Tudor, Baume & Mercier, Longines, Rado and Gucci. On the other hand, we design and produce well-known jewellery collections in our workshops. These include Peekaboo, Lacrima, Vivelle, Variato, Pastello and Dizzler as well as individual pieces made using rare natural-colored diamonds, unusual colored gemstones or much-sought-after pearls.

Since 2001, under the name Carl F. Bucherer, we have upheld the watchmaking tradition established in 1919 by the Bucherer family and now sell the watch brand worldwide.

The company is still owned and managed by the third generation of the Bucherer family, by Jörg G. Bucherer, Chairman of the Board of Directors, and has around 1,600 employees. The Bucherer brand has 16 exclusive stores in Switzerland, 10 in Germany, 4 in England and 1 each in Austria, Denmark and France. The Bucherer store in Paris is the world's largest watch and jewellery store. Other Group members include KURZ AG Jewelers with 12 branches, the three SWISS LION AG stores and a number of brand-specific boutiques.

Organizational chart

Bucherer Group

Guido Zumbühl
Chief Executive Officer (CEO)

Stephan Ulrich
Compliance Officer

Jörg Baumann
Marketing, communication and corporate development
Member of Group Management

Patrick Graf
Watches division
Member of Group Management

Jean-Luc Hardmeyer
Jewellery division
Member of Group Management

Ivo Scala
Trading company CH, AT, F
Swiss Lion
Member of Group Management

Sascha Moeri
Watch manufacture
Member of Group Management

Hanspeter Schraner
Finance, Group-wide services
Member of Group Management

Yves Birchmeier
Human Resources, Group-wide services
Member of Group Management