A Sporting Tribute to the Masters of Italian Horological Design
Known for its close affiliation with the Italian Royal Navy, Panerai is a brand that has enjoyed remarkable commercial success since its formation in 1860. The turn of the 21st century saw its acquirement by the Richemont luxury holdings group and the opening of a brand new manufacture in Neuchâtel, Switzerland. Today, Panerai returns to the Chronograph scene with three exciting new models. Discover the latest releases from the authority in luxury sports watchmaking at Bucherer.

Simplistic Beauty

Personified in the form of the Luminor Collection


During our quest to find an utterly elegant yet distinctive sports timing instrument, we came across the extraordinarily handsome Panerai Luminor Chrono PAM01218.

By combining original Italian design and innovative craftsmanship, this notable example of chronological excellence alludes to the fact that simplicity is, without question, the ultimate sophistication.

Timeless yet Modern


Great Things Take Time

Housing a black sandwich dial with luminous Arabic numerals and hour markers, the limited edition Panerai Luminor Chrono PAM01109 is sure to grab the attention of even the most discerning luxury watch collectors.

By running on an all-new in-house P.9200 automatic movement, this timepiece delivers a steady 42-hour power reserve, making it a robust and worthy choice for your next horological purchase.

A Question of Sport

The unmistakable Luminor Chrono Luna Rossa

Built for Competition, Enjoyed for Life

A bold extension of Panerai's legendary Luminor collection, the Luminor Chrono Luna Rossa PAM01303 pays special homage to the brand's nautical heritage.

Engineered for any challenge, this exceptional timepiece offers limitless versatility through its blue sun-brushed dial and a cushion-shaped 44mm steel case. Although retaining many classic elements of the original Luminor, the spirit of the Luna Rossa Prada Pirelli team inspires a dynamic new ground for the collection.

Iconic Chronograph Watches

By Appointment

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Bucherer warmly invites you to plan your next in-store appointment at our London boutiques. Discover the latest releases from Panerai at our exciting new boutique in the Royal Opera House, Covent Garden.

The well-being of our customers and staff is our utmost priority. Therefore, you can plan your next visit assured that your shopping experience in our boutiques will be both safe and seamless.

We look forward to welcoming you in-store very soon.