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Materials like titanium, sapphire crystal, high-tech ceramics, high-tech lanthan or high-tech diamonds – these are what make Rado stand out from the rest. For Rado, design means “the external expression of an inner wholeness”. Even so, the brand does not see itself as a producer of “designer watches”, but rather as a watchmaker with an individualistic sense of design. The fine art of reducing an object to its most fundamental elements dominates the Rado design and development philosophy.



Explore Rado's Captain Cook Collection, now available in high tech ceramic. Join us as we journey from the 1962 original to our latest evolution of the Captain Cook watches.

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Wristwatch Rado Captain Cook Ref.: R32128202


Charting new territory in vintage watches, the Rado Captain Cook is a natural choice for modern explorers. This automatic timepiece contains a mix of materials including high-tech ceramic and sapphire crystal, which is a style statement waiting to be discovered. Its vintage details, and up-to-date features make it the perfect watch for men and women. The Captain Cook is a watch designed to stand the test of time.

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Wristwatch Rado HYPERCHROME Ref.: R32249152


The Hyperchrome collection is full of ceramic watches, innovations, unprecedented watch construction and sleek design, delivering a groundbreaking Rado timepiece. Dynamic, attractive and sporty chronograph watches, the HyperChrome timepieces are designed to look just as good with a business attire as it does with a casual outfit or even sports gear. A watch that delivers all the functions with the style you want.

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Wristwatch Rado True Thinline Ref.: R27006912

True Thinline

The True Thinline could be considered the ultimate Rado timepiece. First introduced to the collection in 2011, these stunning quartz watches are Rado’s slimmest and the first to feature the groundbreaking monobloc case. These high-tech ceramic watches are ultra thin, scratch resistant and with wearer comfort guaranteed, they are designed to stand the test of time.

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Wristwatch Rado True Ref.: R27510102


Reimagined for modern wearers, but reliably and distinctively Rado; the True is a perfect, polished package with a quality Swiss automatic movement. Made of full high-tech ceramic, it will keep its shine for years to come while also offering lightness and wearer comfort. The True collection also covers a variety of designer watches, the most stunning diamond watches and uniquely crafted skeleton watches. The True collection represents Rado’s true style and design substance.

“From day one, Rado has turned visions into concrete realities. From high-tech diamond to high-tech ceramic, Rado has gone from one breakthrough to the next.”
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The Schlup & Co. watchmaking factory was founded by the brothers Fritz, Ernst and Werner in 1917. Their humble atelier, a converted part of their parents’ home, was the birthplace of the company that would later become Rado. Though Schlup & Co. got off to a modest start, by the end of World War II the factory was among the largest producers of watch movements in the world. Schlup & Co. began selling watches under the Rado brand name in the 1950s.

Today Rado is a globally recognized brand, famous for innovative design and its use of revolutionary materials to create some of the world’s most beautiful and durable watches. Ever since its beginnings in Lengnau, Switzerland, Rado has been a pioneer, with the brand philosophy “if we can imagine it, we can make it” still holding true today.