Sotheby's at Bucherer

Luxury Week Geneva: 21. - 29. April
Sotheby's presents a curated edit of iconic jewels, collectable watches and accessories illustrating the extraordinary stories behind some of the world’s most luxurious masterpieces. From Cartier's iconic 'Panthère' collection designed as a ring to an important Rolex Daytona Paul Newma and a Hermès Fauve Veau Barenia Faubourg Birkin 25, these pieces reflect the very best of craftsmanship and timeless design. Browse a selection of Jewelry, Watches and Fashion that illustrate elegant design and craftsmanship from the world's leading luxury Maisons.

A Brief History of the Hermès Birkin

The Hermès Birkin bag is an icon in the fashion world, highly sought-after by celebrities and the handbag-obsessed. The Hermès bag’s design is a collaboration between Jane Birkin and Hermès CEO Jean-Louis Dumas. The two met on a flight from Paris to London in 1984. Birkin confided in Dumas that she lacked a purse with appropriate functionality for her fast-paced lifestyle. Out of this conversation, the Birkin 40 in chic calfbox leather was born. The Birkin’s practical design featuring two rolled handles, a flap top, clou “feet,” and a lock closure continues to resonate today. The Birkin remains a coveted Hermès handbag thanks to its signature Hermès craftsmanship and exclusivity. This Hermès bag takes expert artisans a minimum of 18 hours to create and is marked with a code that identifies its year of creation, the workshop it was crafted in, and the artisan who made it.


To buy a Birkin directly from Hermès, customers must have a purchase history with the brand. Hermès only allows boutiques to purchase a select number of Birkins on a bi-annual basis and the style of Birkin delivered to boutiques is rarely known ahead of time. As a result, customers must either make do with available Birkin bags or patiently wait for the style they want to become available. An Hermès Birkin is a fantastic investment piece whose classic beauty withstands the test of time. Birkins range in price from about $10,000 for a basic leather bag to over $200,000 for a crocodile and diamond style. The bags are among the more searched for Hermès bags.


Watch Icons - The Rolex Daytona

For many watch collectors, Rolex is king. And, among the brand’s many coveted models, the Daytona is the king of kings. It isn’t the most complicated or intricate timepiece; it didn’t introduce any technical breakthroughs or set any records – yet it’s an undeniable icon. Internet search statistics show that Rolex’s Daytona is consistently one of the most sought-after watches. And it’s not just for entry-level novices – up until 2017, a Daytona held the record for most expensive wristwatch ever sold. How does a relatively humble tool watch inspire such a fervent cult following? Much of the Daytona’s allure can be traced to its illustrious history – and the fact that it wasn’t an initial success.


massoni Emerald and diamond demi-parure

Since 1970 Massoni’s jewels have been a beloved brand among Roman jewelers. From their craftsmanship to timeless designs, Massoni jewels have endured generations of style and taste, proving elegance never changes.






+41 22 319 62 66