For a while now, Bucherer has been entering into new and unusual partnerships within and outside our industry, so as to offer our customers exciting and unexpected experiences time and again. By doing so, Bucherer has underlined its ambition to further expand its position as a pioneering and future-oriented retailer in the watch and jewellery segment through the use of new concepts and business models.

When it comes to the concept of Bucherer BLUE, we have been working with renowned watch partners for years as well as with some interesting newcomers from outside the watch industry. Such partnerships are very well received by our customers. While these partnerships offer extraordinary, exciting story angles for the media, they also facilitate effective sales talks with our customers.


The partnership with ArtDeal began with Bucherer BLUE: Bucherer BLUE and ArtDeal stand for passion and the desire to surprise visitors and create unexpected encounters. In line with this, the start -up from Zurich curates changing art exhibitions in the BLUE Space at the new Bucherer Gallery in Zurich. There, regularly changing local artists and art objects reflect the innovative and vibrant character of Bucherer BLUE, true to the motto “Innovative. Daring. Exceptional.”