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127 years. From love. The best.
For more than 127 years, the Wellendorff family business has been creating exceptional precious jewellery from 18-karat gold in the Golden City of Pforzheim. Love has always been the inspiration for each of its creations since the family-run business was founded in 1893. Still today, the manufactory is run with great dedication on the part of the fourth generation and is the only jewellery manufactory that remains in the hands of the founding family. This exceptional attention to detail is particularly evident in two creations that have come to be seen as style icons in the history of jewellery.

Wellendorff celebrates 10 years of Brilliance of the Sun.


Perfection in Gold

Each piece is crafted from carefully selected materials by the goldsmiths in the manufactory and carries the unmistakeable Diamond W emblem. The Wellendorff jewellery manufactory’s exclusive trademark stands for exceptional German-made goldsmithery and is the quintessence of the company’s philosophy: “From Love. The Best.”
"Take only the best of everything: the best gold and diamonds, the best goldsmiths, and the best tools and you will create the finest jewellery for the most distinguished aficionados in the world."
Ernst Alexander Wellendorff

Gold as soft as silk

The Wellendorff Rope is made of 18-karat gold as soft and smooth as silk, fashioned using a technique developed over 43 years ago by Hanspeter Wellendorff. Using a special, secret goldsmithing technique, the rope, created from a finely wound, 18-karat gold wire, is given delicate bevelled surfaces to reflect the light, creating the archetypal sparkling pattern for which the “Brilliance of the Sun” collection is known. A rope that shines more brightly than ever before. A rope that elegantly sparkles. A rope that feels like silk made from gold. Relaxed, light, vibrant and fully reflecting the philosophy of the Wellendorff jewellery manufactory: to create From Love. The Best.
This exceptional attention to detail is particularly evident in two creations that have come to be seen as style icons in the history of jewellery. Referred to by jewellery connoisseurs as the world’s “softest necklace” and the world’s “most vibrant ring”, the Wellendorff rope and the Wellendorff ring were inspired by very personal love stories.

The necklace is a combination of seemingly contrasting elements: hard, 18-karat gold is as soft as silk against the skin, creating a new dimension in the world of jewellery – the way it feels. The ring is characterised by the vibrant colour reflections of the shockproof Wellendorff cold enamel developed in the manufactory and by the precisely crafted spinning inner ring. The technically unrivalled setting of the diamonds to maximise their brilliance underlines the superb skill and quality of the company’s goldsmiths.

The Wellendorff Ring

Discover the world’s "most vibrant ring” at the Bucherer Jewellery Store