H. Moser & Cie. Bucherer BLUETimepieces that exude subtle elegance
Text: Lucerne, 28 November 2018
Heritage Bucherer BLUE, stainless steel, 42 mm, in-house automatic movement, hands coated with Super LumiNova®, 3-day power reserve
H. Moser & Cie. Heritage Bucherer BLUE
Endeavour Diamonds Bucherer BLUE, stainless steel, 38 mm, automatic movement, bezel set with diamonds (total approx. 1.13 ct), 3-day power reserve
H. Moser & Cie. Endeavour Diamonds Bucherer BLUE
Launch at H. Moser & Cie.
About the Bucherer BLUE
The Bucherer BLUE watch collection comprises 29 exclusive timepieces that Bucherer created in cooperation with 15 renowned watch manufacturers.
For 130 years, Bucherer has offered its customers a large selection of outstanding timepieces from first-class watchmakers. Its unique relations with the most distinguished brands in the industry are the fruit of many years of continuous collaboration, rooted in know-how, mutual respect and exceptional technical expertise. These rare partnerships produced the 29 men’s and ladies’ watches from the exclusive Bucherer BLUE collection, which Bucherer developed jointly with the watchmakers Audemars Piguet, Baume & Mercier, Blancpain, Carl F. Bucherer, Chopard, H. Moser & Cie., Hublot, IWC Schaffhausen, Jaeger-LeCoultre, Longines, Panerai, Piaget, TAG Heuer, Tudor and Vacheron Constantin. The central theme of the collection is the colour blue. For countless artists over the centuries, blue has been a source of inspiration, reminding us of the sky and sea. It has also been a symbol of Bucherer since the beginning, and hence an identifying feature of the Bucherer brand.
Founded in 1888, the family company Bucherer has one of the most distinguished traditions in Europe’s watch and jewellery industry, and over the last 130 years has established for itself an exclusive reputation with its range of exquisite jewellery and prize-winning creations. Its boutiques also offer the company’s international clientele a wide range of luxury watches from renowned brands. Bucherer is present at 33 exclusive locations in Europe: with 15 stores in Switzerland, 10 in Germany, a flagship store in Vienna, the world’s largest watch and jewellery store in Paris, a store in Copenhagen, Denmark, and four boutiques in London. In January 2018, Bucherer also took over the US luxury watch retailer Tourneau, which has 28 stores across the US. And in summer 2018, the watch family took over another establishment – Baron & Leeds – with its three luxury watch and jewellery stores in Hawaii. The company employs over 2,400 staff and is currently managed by Jörg G. Bucherer, meaning it has now been under the stewardship of the Bucherer family for three generations. The Bucherer headquarters remain in Lucerne to this day.