The popularity of Panerai is a good example; they combine Swiss technology and Italian design, and have instantly recognisable details that link them to the sea. This makes a Panerai ideal for someone who leads an active life, especially if it involves the water, but they also have a strong heritage story. Our constantly updating pre-owned collection provides access to a broad range of models like this, including entry-level designs for enthusiasts who are just at the beginning of their journey.
Making your first serious purchase can be a big step up, but the world of luxury watches is more accessible when you buy pre-owned. Trading an unwanted watch for a different model is one popular way in, and we make the process as straightforward as possible by exchanging your old timepiece for a voucher to use at Bucherer towards the next one.