Marketing Content/Content Hub/Partner Brand Activations/Cartier/Imagery/PartnerBrandMoment_ Cartier_Tank Must_Dial animation_300

Cartier Tank

An icon reinvents itself
Timeless elegance is the hallmark of the Cartier brand. Its classic Tank watch is a true manifestation of this. Yet it represents the company’s progress and innovative spirit like no other watch. Colourful, monochrome and with an elegant and updated form: Discover the new side of the Cartier Tank.
Marketing Content/Content Hub/Partner Brand Activations/Cartier/Imagery/PartnerBrandMoment_Cartier_Tank Must steel_300

A design that continues to evolve

With the Tank Must, Cartier is starting a new chapter for two iconic watch models – the classic Tank and the unconventional Must from the 1970s. Rounded edges and an updated dial offer new proportions. The redesigned stainless-steel strap and latest high-performance quartz movement with around eight years of power reserve are stylish and durable. Particularly eye-catching: as an homage to the colourful watches of the 1980s, the Tank Must is available in three monochrome colour versions with a minimalistic dial.

Marketing Content/Content Hub/Partner Brand Activations/Cartier/Imagery/PartnerBrandMoment_ Cartier_Tank Must_Dial animation_300

Tank Louis Cartier The pioneer in clear lines playing with colours

In 1922, Louis Cartier subjected the Tank to a revision that is still considered to be the company’s design code. Now available in red and blue, the company’s colours, the model is more radiant and striking than ever before. And as a highlight, the changes by Louis Cartier have been emphasised in colour – with colourful tracks and gold dial numerals and bands, underlining the graphic design of the dial. Matching leather straps round out the new look. The Louis Cartier Tank is operated by the 1917 in-house hand-wound movement. An icon with a new look.

Tank Must & Tank Louis Cartier

Classic colour code rethought