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Bucherer plays its part

Bucherer and several tourist-linked organizations have joined forces in several international cooperative agreements designed to promote interest in and demand for tourist destinations like Switzerland, Germany, Austria and France in countries overseas.
As part of our commitment, we take the role of an internationally recognized Swiss jewellery company with our partners in tourism at international tourist shows and fairs for the general public. It is an ideal way for us to show guests and visitors from all over the world how attractive our countries are for tourists, to focus on the charm of our towns and holiday resorts, and to inform them about the numerous shopping opportunities.