Experience freedom

Men’s watches for urbanites with a taste for adventure
A way to travel or an attitude towards life? When it comes to adventures, pioneers are all about friendship, freedom and fast cars. Bucherer offers unusual timepieces that are the perfect companions for unforgettable moments.

Sport and lifestyle icons

Excellence, both in water and on dry land

Diver’s watches and legends of the sea

Plumb the endless depths of the ocean – with diver’s and water sports watches that only truly reveal their technical sophistication underwater. Their special features, such as improved water-resistance, readability at greater depths and a rotating bezel, make these sporty models an indispensable partner for tackling new challenges on the water and on land. 

Legends such as the Panerai Luminor Submersible 42, with water-resistance up to 300 metres and its famed fluorescent indexes, pay homage to the finest watchmaking tradition. With the Royal Oak Offshore, Audemars Piguet presents a relaxed version of its classic, navy-inspired model – a reliable partner for everyday adventures.

A timepiece for adventurers and world travellers

When rising to a challenge is the order of the day

A road trip in a class of its own

Bucherer presents the feeling of unlimited freedom, intoxicated by the great outdoors and the pioneering spirit – with watches that can master any and every challenge.

In the fast lane

Motorsport watches and classic chronographs

A new interpretation of accuracy

A concours d’elegance with classic chronographs or full throttle thrills with timepieces from the world of motorsport: both watch lovers and those with a need for speed value precision, timelessness and the pursuit of perfection.

The Fiftysix from Vacheron Constantin is a modern classic for the urbanite of today. It unites timeless elegance with the exquisite craftsmanship of the world’s oldest continuously operating watch manufacturer. A masterpiece of watchmaking tradition.


Classic motorsport watches put you in the pole position. Inspired by the world’s most prestigious auto race, the official timekeepers such as TAG Heuer, Chopard and more offer precise timepieces for high speeds.

TAG Heuer developed the Carrera in honour of the renowned La Carrera Panamericana, the world’s most dangerous auto race. The first chronograph specially designed for professional race car drivers, today it is an homage to fans of top speeds who know to appreciate the savoir faire of the world’s top watchmakers.

The Mille Miglia from Chopard is an ode to the legendary classic car race in Italy and combines tradition with modern sporty elegance. For the stylish gentleman of today.