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Swatch, launched in 1983 by Nicolas G. Hayek, is a leading Swiss watchmaker and one of the world's most popular brands. The first Swatch watches surprised everyone with their revolutionary concept, creative design and provocative spirit. The brand philosophy is based on color, movement, lightness and transparency, which can be seen in every Swatch product and project. Today Swatch continues to innovate and surprise with new models, collections and special editions.

SWATCH BIG BOLD - Be your loud self


Swatch & Art

Swatch is renowned for its creative partnerships and strong support for art, artists and young talents across the broad spectrum of contemporary art. For more than 30 years, Swatch has invited painters, photographers, filmmakers, sculptors, fashion designers and others from a wide range of disciplines to create art on “the world’s smallest canvas”. By taking its amazing Swatch watches to millions around the world, the Swiss watchmaker has built what may be the world’s largest art gallery on the wrist. Convinced that artists can make the world a better place, today Swatch runs the Swatch Art Peace Hotel in Shanghai, where artists from around the world are provided accommodation and studio space to create in total freedom.