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Salon International de la Haute Horlogerie 2018

The Salon International de la Haute Horlogerie (SIHH) in Geneva is one of the world’s leading watch fairs. At the 28th edition of the Salon this January, the world’s most renowned watch manufacturers once again presented their most beautiful timepieces and new models at the show. Bucherer was there to provide you with a glimpse behind the scenes for some exclusive insights and highlights.

Host Marc André Deschoux welcomes you to the SIHH 2018.


Bucherer at the SIHH 2018

What Bucherer Category Management gets up to at the SIHH

Karin Kalale, Head of Category Management at Bucherer Switzerland


SIHH day 1

Find out about Monday’s highlights
This year’s SIHH got off to a successful start on the first day. Highlights were the opening ceremony and the press conference featuring Montblanc’s celebrity guest Hugh Jackman.

SIHH recap day 1



The 1858 Geosphere Limited Edition in bronze from Montblanc

Montblanc was on dazzling form at the SIHH 2018, introducing two new product lines. In an interview with the Managing Director of Montblanc’s Watch Division, Davide Cerrato, we learned some fascinating details about the brand-new vintage watch line 1858 and the redesign of the iconic Star Legacy collection to mark its 20th anniversary.

An interview with Davide Cerrato, Managing Director of Montblanc’s Watch Division

Bucherer’s interview with the Managing Director of Montblanc’s Watch Division


SIHH day 2

Watch Tuesday’s highlights
We were in the thick of things again on the second day of the SIHH 2018 and saw many exciting new releases: the new Panerai Luminor Due 3 Days watches, Cartier’s redefinition of the iconic Santos collection and Vacheron Constantin’s new Fiftysix collection. In addition, a wide range of interviews were conducted on the various collections of Cartier, Vacheron Constantin and Roger Dubuis.

SIHH recap day 2



The first watch in the Luminor Due collection with an automatic movement

There certainly is no sign of a standstill at Panerai either. The watchmaker has once again demonstrated its expertise by redefining the Luminor Due 3 Days. This watch is fitted with one of the most exquisite movements ever produced at the Officine Panerai production site in Neuchâtel.

The Panerai Luminor Due 3 Days with a silver case, dark dial and simple leather strap

Bucherer presents: the new Panerai Luminor Due 3 Days


The Panerai Luminor Due 3 Days with a golden case, a light dial and an alligator leather strap



The new Cartier Santos collection

Cartier’s highlight at this year’s SIHH was the presentation of the redesigned Santos collection. Comfort for the wearer, intelligent proportions and adherence to the Santos de Cartier code were the focus of the design and concept. Arnaud Carrez, International Marketing and Communications Director at Cartier, spoke to us about this iconic collection.

The Cartier Santos collection with interchangeable components

Bucherer presents: the new Cartier Santos collection


An interview with Arnaud Carrez, International Marketing and Communications Director at Cartier

Bucherer’s interview with Cartier’s International Marketing and Communications Director, Arnaud Carrez


Vacheron Constantin

The Vacheron Constantin Overseas collection

Geneva watch manufacturer Vacheron Constantin presented a range of inspiring new releases at this year’s SIHH. Besides new additions to existing lines such as Overseas, Traditionelle, Métiers d’Art and Patrimony, Vacheron Constantin launched a new collection, Fiftysix. Inspired by the company’s more than 260-year history, the elegant timepieces will also impress modern connoisseurs. Find out all about the collections in our interview with Laurent Perves, Chief Marketing Officer at Vacheron Constantin.

Discover the new Fiftysix collection from Vacheron Constantin.

Bucherer presents: the new Vacheron Constantin Fiftysix collection


An interview with Laurent Perves, Chief Marketing Officer at Vacheron Constantin

Bucherer’s interview with Vacheron Constantin’s Chief Marketing Officer, Laurent Perves


Roger Dubuis

An interview with Giorgio Sanna, Head of Motorsport at Lamborghini

Bucherer’s interview with the Head of Motorsport at Lamborghini, Giorgio Sanna

The luxury brand Roger Dubuis has launched an exclusive timepiece in cooperation with Lamborghini – the Excalibur Aventador S. The watch works at a frequency of 2 × 4 Hz, resulting in improved precision. Giorgio Sanna, Head of Motorsport at Lamborghini, explained to us the special features of this unique collaboration in our interview.

SIHH day 3

Discover Wednesday’s highlights
Piaget, H. Moser & Cie. and Baume & Mercier had a lot to offer on the third day of the SIHH: IWC Schaffhausen’s Creative Director, Christian Knoop, provided some interesting insights into the Pallweber edition on the occasion of IWC’s 150th anniversary. We also admired the new collections of Piaget and H. Moser & Cie. and spoke to the Design Product Director of Baume & Mercier about the exciting cooperation with Indian Motorcycle.

SIHH recap day 3


IWC Schaffhausen

The classic IWC Big Pilot’s Watch

Revamping old icons and presenting new models: IWC’s anniversary collection unites these two aims through timeless design, resulting in a unique, truly exceptional watch collection.

Part of this collection is a new interpretation of an IWC classic – the IWC Big Pilot’s Watch. The Big Pilot’s Watch Annual Calendar Edition “150 Years” is the only watch in the anniversary collection to be fitted with a practical annual-calendar complication.

In its anniversary year, IWC is honouring the pioneering achievements of the past with the IWC Tribute to Pallweber Edition “150 Years”.

The IWC Tribute to Pallweber Edition “150 Years” is the first-ever IWC wristwatch with a jumping-numeral module. Just like the historical Pallweber pocket watches, it displays the hours and minutes on rotating discs.

An interview with Christian Knoop, IWC Schaffhausen’s Creative Director

Bucherer’s interview with IWC Schaffhausen’s Creative Director, Christian Knoop


H. Moser & Cie.

The H. Moser & Cie. Venturer Concept Blue Lagoon, limited to 20 watches

H. Moser & Cie. has maintained its reputation for simple, minimalist elegance with its new collections: the Venturer Concept Blue Lagoon edition, for example, which is limited to only 20 watches, is reminiscent of an enchanting blue lagoon. Edouard Meylan, CEO of H. Moser & Cie., revealed in his interview with us which new creations will be launched at this year’s SIHH.

An interview with Edouard Meylan, CEO of H. Moser & Cie.

Bucherer’s interview with the CEO of H. Moser & Cie., Edouard Meylan


Baume & Mercier

The Clifton Club Indian Burt Munro Tribute, a limited-edition watch from Baume & Mercier

The watch manufacturer Baume & Mercier presented two highlights at the SIHH 2018. The first was a result of the partnership with Indian Motorcycle: the Clifton Club Indian Burt Munro Tribute. The special design features of this chronograph with an automatic movement are a reference to the extraordinary achievements of motorcycle racer Burt Munro. Find out more about this unique cooperation in our interview with Baume & Mercier’s CEO, Alain Zimmermann.

The Baume & Mercier Clifton Baumatic

The second piece of innovation from Baume & Mercier can be found in the Clifton Baumatic calibre: a markedly sophisticated men’s wristwatch with an in-house mechanical automatic movement and a transparent sapphire-glass back. CEO Alain Zimmermann is familiar with all the details of this timepiece, too.

Watch the new Baume & Mercier timepieces in action.


An interview with Alain Zimmermann, CEO of Baume & Mercier

Bucherer’s interview with the CEO of Baume & Mercier, Alain Zimmermann


SIHH day 4

Watch Thursday’s highlights
On our last day at SIHH we talked with A.Lange & Söhne's Product Developer. Piaget showed us their world record setting and unbelievable 2mm thin Altiplano Ultimate Concept watch as well as their colorful Possession Collection. We marveled at the new Audemars Piguet Royal Oak watches and also captured the coming releases from Jaeger-LeCoultre.

SIHH recap day 4

Our final day at the SIHH 2018 saw even more exciting brands present their new releases. We admired the thinnest watch in the world, drew inspiration from some colourful collections and were provided with insights into numerous new collections and product lines.

A. Lange & Söhne

The 1815 “Homage to Walter Lange” watch by A. Lange & Söhne

In addition to the second generation of the Lange 1 with its hand-wound calibre and jumping big date, Product Development Director Anthony de Haas presented the 1815. The 1815 “Homage to Walter Lange” is limited to 145 pieces and features a stoppable jumping seconds hand that dates back to a 150-year-old invention conceived by Ferdinand Adolph Lange.

An interview with Anthony de Haas, Product Development Director at A. Lange & Söhne

Bucherer’s interview with A. Lange & Söhne’s Product Development Director, Anthony de Haas



The Piaget Altiplano houses one of the world’s thinnest hand-wound mechanical movements.

The Jewellery Marketing Director of Piaget, Jean-Bernard Forot, presented a very special new release to us on our final day at the SIHH. At only 2 mm thick, the ultra-thin Altiplano Ultimate Concept is the world-record holder for the thinnest watch and proof of Piaget’s immense innovative spirit in the luxury watch market. Piaget is also keeping the ladies happy with its new edition of the Possession, which has been successful since the 1990s. With this varied, colourful collection, Piaget has modernised and breathed new life into this classic range of timepieces.

An overview of all new releases from Piaget


An interview with Jean-Bernard Forot, Jewellery Marketing Director at Piaget

Bucherer’s interview with Piaget’s Jewellery Marketing Director, Jean-Bernard Forot


Audemars Piguet

The most-talked-about watch at this year’s fair was the redefined Audemars Piguet Royal Oak, featuring what may be the thinnest perpetual calendar in the world. A whole five years of research and development went into creating this masterpiece. Vice-Chairman Olivier Audemars spoke about this and further new releases, such as the Audemars Piguet Royal Oak “Jumbo” Extra-Thin in titanium and platinum, in our exciting interview.

Discover the new collections from Audemars Piguet.


An interview with Olivier Audemars, Vice-Chairman of the Audemars Piguet Board of Directors

Bucherer’s interview with Vice-Chairman of the Audemars Piguet Board of Directors, Olivier Audemars



The new Jaeger-LeCoultre Polaris Memovox

Jaeger-LeCoultre is bringing a classic watch back to life at this year’s SIHH. The iconic 1968 Polaris Memovox is being relaunched as part of the Jaeger-LeCoultre Polaris 2018 collection. Its contemporary design makes this stainless-steel watch created in 1968 a Grande Maison classic that underlines the important moments in a man’s life.


The Laureato Flying Tourbillon Skeleton by Girard-Perregaux

At this year’s SIHH, Girard-Perregaux unveiled its latest creations: the Laureato Chronograph and the two Laureato Flying Tourbillon Skeleton watches – sporty yet elegant models equipped with an octagonal bezel. In our interview with Stefano Macaluso, Product Development Director at Girard-Perregaux, we learnt a wealth of fascinating details about the new collections.

Be inspired by Girard-Perregaux’s new releases.


An interview with Stefano Macaluso, Product Development Director at Girard-Perregaux

Bucherer’s interview with Girard-Perregaux’s Product Development Director, Stefano Macaluso

View all the highlights of the SIHH 2018 in Geneva and get to know our host Marc André Deschoux.

Highlights of the SIHH

This year’s SIHH watch fair in Geneva was once again a complete success. In the company of host Marc André Deschoux, we discovered a wealth of interesting new releases and spoke to many exciting personalities about the watch collections. We have summarised the highlights of the last few days for you.

Highlights of the SIHH 2018

Watch all the highlights of the SIHH 2018.


Our host at the SIHH

Bucherer’s SIHH 2018 host and watch enthusiast Marc André Deschoux

A watch aficionado and a people person

In Marc André Deschoux, Bucherer has found the perfect presenter, interviewer and watch aficionado to host the SIHH 2018. Marc André Deschoux is a Swiss entrepreneur who shares his passion and his experience in the field of watchmaking on his YouTube channel

Connecting with people via the art of watchmaking

Marc André Deschoux has dedicated his successful channel entirely to watchmaking, gaining a broad and continuously growing legion of followers in the process. covers the entire range of topics relevant to the watchmaking industry, from the craft itself through to the science behind it, schools, exhibitions, product launches, auctions and noteworthy business news. Marc André Deschoux concentrates primarily on the people who make watch manufacturing such a special form of art. Building on the success of his online platform, his next goal is to further increase the reach of the content produced and, above all, to intensify the exchange of experiences between members of his audience.