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TAG Heuer Formula 1 Bucherer BLUE

The motorsport spirit on your wrist
Lucerne, 24 September 2018 – The traditional watch and jewellery house in Lucerne expands its cult collection with a motorsport watch – the TAG Heuer Formula 1 Bucherer BLUE. The special edition of this striking blue timepiece arose out of a collaboration with the designers from TAG Heuer. It will be available exclusively in the Bucherer online shop from 24 September 2018.

The latest model from the Bucherer BLUE collection is aimed at the trendy young man who has motorsport in his blood. The TAG Heuer Formula 1 Bucherer BLUE stands out thanks to its sporty yet elegant blue dial with hand-applied indexes and a rotating aluminium bezel with a 60-minute scale. Featuring a diameter of 43 mm as well as a robust and resistant stainless-steel case, the automatic watch with a power reserve of 38 hours is the ideal companion for every occasion. In addition to the stainless-steel bracelet, this special edition features a blue rubber strap, giving it a second, trendier look.

This timepiece was designed in collaboration with TAG Heuer and bears testimony to the enduring partnership between the two companies. “It was a great opportunity for TAG Heuer to work with Bucherer on this special edition. This watch is another step in the longstanding collaboration for the development of our business around the world,” says CEO of TAG Heuer, Jean-Claude Biver.

This unique model for motorsport fans is exclusively available online at

TAG Heuer Formula 1 Bucherer BLUE, stainless steel, 43 mm, automatic movement, date display, 38-hour power reserve, CHF 1 990.–, € 1,850.–

About the Bucherer BLUE

The Bucherer BLUE watch collection comprises 18 exclusive timepieces that Bucherer created in cooperation with 12 renowned watch manufacturers.

For 130 years, Bucherer has offered its customers a large selection of outstanding timepieces from first-class watchmakers. Its unique relations with the most distinguished brands in the industry are the fruit of many years of continuous collaboration, rooted in know-how, mutual respect and exceptional technical expertise. These rare partnerships produced the 18 men’s and ladies’ watches from the exclusive Bucherer BLUE collection, which Bucherer developed jointly with the watchmakers Audemars Piguet, Baume & Mercier, Carl F. Bucherer, Chopard, IWC, Jaeger-LeCoultre, Longines, H. Moser & Cie., Panerai, Piaget, TAG Heuer and Tudor. The central theme of the collection is the colour blue. For countless artists over the centuries, blue has been a source of inspiration, reminding us of the sky and sea. It has also become a symbol of the company Bucherer, and hence an identifying feature of the Bucherer brand.



About Bucherer

Founded in 1888, the family company Bucherer has one of the most distinguished traditions in Europe’s watch and jewellery industry, and over the last 130 years has established for itself an exclusive reputation with its range of exquisite jewellery and prize-winning creations. Its boutiques also offer the company’s international clientele a wide range of luxury watches from renowned brands. Bucherer is present at 32 exclusive locations in Europe: with 14 stores in Switzerland, 10 in Germany, a flagship store in Vienna, the world’s largest watch and jewellery store in Paris, a store in Copenhagen, Denmark and four boutiques in London. In January 2018, Bucherer also announced its takeover of the US luxury watch retailer Tourneau, which has 28 stores across the US. The company employs over 2,400 staff and is currently managed by Jörg G. Bucherer, meaning it has now been under the stewardship of the Bucherer family for three generations. The Bucherer headquarters remain in Lucerne to this day.

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Bucherer AG
Martina Brönnimann
Ameia Communication GmbH
Alte Dorfstrasse 42
8704 Herrliberg
Tel.: +41 44 915 05 43
Mobile: +41 78 601 47 47

Contact media spokesperson

Bucherer AG
Jörg Baumann
Langensandstrasse 27
6002 Lucerne
T +41 41 369 70 00