Traditional watch and jewellery retailer Bucherer has occupied prime-location premises on the Bahnhofstrasse in the world-famous ski resort and spa since 1985. Following a thorough renovation lasting some three months, the store is now preparing a glittering reopening for the winter season. The interior assumes the character and relates the history of the mountain village. Natural materials, such as wood from old chalets and white Ticino marble, endow the boutique with a warm but elegant atmosphere, while historical artefacts from Zermatt decorate the walls and provide an intriguing insight into the holiday resort's past. Outstanding features of the new boutique are a spacious display area for watches and jewellery as well as two comfortable lounges that invite customers to discover the collections and offer a pleasant, relaxed shopping experience.