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Bucherer Gallery

A new place to be for watch lovers
Inspired by the spirit of a concept store, Bucherer is treading new ground with the launch of its new Bucherer Gallery concept. At select Bucherer boutiques, an entire floor will be dedicated to the creation of an exclusive and inspiring location for watch fans that combines art in all its myriad forms. The Gallery will host a curated design collection, temporary exhibitions and events and also offer a space for people to meet and mingle.

First Geneva – then the world

These are the Bucherer Gallery locations

A gallery for all senses

The grand opening of the new concept store will take place at the Bucherer boutique in Geneva at 45 Rue du Rhône in September 2019. The fourth floor of the Geneva boutique has undergone a complete makeover for the occasion. The goal is to create a relaxed, inviting atmosphere that brings Bucherer’s famous hospitality to life in a very special way. Bucherer has created this special universe to give customers a unique shopping experience.

Immerse yourself in the world of Bucherer

The Bucherer Gallery invites guests to stay, savour the moment and always discover something new: temporary art exhibitions, an inviting atmosphere that makes the store feel like a living room, a bar, and a carefully curated selection of books and design objects. The spotlight is also on exquisite vintage timepieces sold with the newly launched Bucherer certified pre-owned label and the exclusive watches in the Bucherer BLUE family. Available exclusively at Bucherer, the BLUE collection is the result of our collaboration with the world’s top watch brands. Each of the models in the collection features characteristic blue details.

The crowning detail of the Bucherer Gallery Geneva is the wonderful view of the lake and the Alps from the lounge.

But we have no intention of stopping here: additional Bucherer Gallery locations are planned for Switzerland, Germany and other European markets, as well as the US. This year will see the opening of another Bucherer Gallery in Hamburg, and soon more locations will open in London, Paris, Zurich, Düsseldorf and Lucerne – to name just a few. 


Where inspiration meets expertise

The Bucherer Gallery is a place of inspiration and exchange that has created a completely new way to experience the Bucherer universe. Exclusive events offer opportunities for connoisseurs and watch aficionados to meet and mingle.

What’s on at Bucherer?

“Saturday at Bucherer” will be the first events held at the Bucherer Gallery. On the last Saturday of each month, Bucherer will host special events with different themes. There is something for everyone, from watchmaking courses and an introduction to gemstone cutting to exhibitions by renowned artists and lectures on current CRS topics.

Special pop-up stations like the Strap Bar also offer a personal touch: take advantage of our customisation service for your watch straps and make your favourite timepiece a truly one-of-a-kind design object. There is also the possibility of teaming up with other brands for future projects. Stay tuned!

Calendar of events – Bucherer Gallery Geneva

26 October 2019: Saturday at Bucherer – Event theme: BLUE

30 November 2019: Saturday at Bucherer – Event theme: Love