Bucherer reopening in Hamburg

The new boutique gem
Laid-back luxury and a love of craftsmanship – Bucherer celebrates the reopening of its unique watch and jewellery boutique on the world-famous Jungfernstieg promenade in Hamburg. This redesigned concept store features an elegant interior, a carefully curated range and friendly, welcoming service. The worlds created by Bucherer, such as the Bucherer Gallery, offer customers a truly memorable shopping experience.

The new concept store

A meeting point for watch and jewellery enthusiasts

Bucherer Fine Jewellery

A passion for watches and jewellery

Inspiration, passion and hospitality – these are the Bucherer values that can be found at every turn in the Hamburg boutique.

“As a Swiss family business with a history that spans over 130 years, we also want to celebrate the traditional values of the Hanseatic city. At Bucherer, stylish elegance and refined discretion are combined with excellent service and warm hospitality for a sophisticated clientele,” says Jörg G. Bucherer, Chairman and Delegate of the Board of Directors, speaking about the reopened Bucherer boutique.

In keeping with the city’s discreet charm, understated luxury is the order of the day. The new concept store features elegant lounges with a sizeable Rolex shop-in-shop, an exquisite selection of watch brands and a stunning range of jewellery collections from Bucherer Fine Jewellery. As a homage to the elegant Hanseatic city of Hamburg, the interior has been designed with a touch of maritime charm, such as natural wood in muted tones, which creates a warm and inviting atmosphere. The new Gallery concept offers room for inspiration and a space for people to discuss their shared passion, with temporary exhibitions and events. Discover the world of Bucherer from a completely new perspective. We look forward to seeing you there.

A German premiere

Bucherer Certified Pre-Owned watches

Bucherer Certified Pre-Owned

Stunning pre-owned watches

Bucherer is now breaking new ground with pre-owned watches in Germany, both offline and online. In the Hamburg boutique, the company presents a curated selection of Bucherer Certified Pre-Owned watches against the innovative and creative backdrop of Germany’s first Bucherer Gallery. The entire range of Bucherer Certified Pre-Owned watches is also available online for customers across Germany. All Bucherer Certified Pre-Owned timepieces are authenticated, inspected and certified by Bucherer’s in-house watch experts. Being able to physically experience the pre-owned watches in the Bucherer boutique makes buying them an impressive and emotional event. Watch aficionados will find the dream model they have been looking for, while collectors regularly discover new, rare models or limited editions. But people new to the world of haute horlogerie can also find a piece they will love and enjoy the good feeling of a warranty from Bucherer.