Bucherer Group

Founded in 1888, the family company Bucherer has one of the most distinguished traditions in the watch and jewellery industry. At Bucherer, you will find an exclusive range of watches from some of the world’s most prestigious brands as well as watch creations from the company’s in-house atelier. In addition, we design exquisite jewellery collections and will also be happy to custom-make individual pieces of jewellery for you.

A Swiss family business since 1888

Learn more about the Bucherer Group

A wristwatch from Carl F. Bucherer

Your jeweller for luxurious watches

At Bucherer, you will find the largest range of exquisite watches. Our first-class selection includes renowned watch brands such as Rolex, Carl F. Bucherer, Cartier, Chopard, IWC Schaffhausen, Longines, Piaget, TAG Heuer and Tudor as well as the exclusive watch collection Bucherer BLUE EDITIONS.

Since 2001, we have continued the Bucherer family’s watchmaking tradition that stretches back to 1919 under the name Carl F. Bucherer. This watch brand that is produced in Switzerland is popular all around the world.

Jewellery from the Bucherer ateliers in Lucerne

Jewellery creations from Bucherer Fine Jewellery

Over the last 130 years, Bucherer has established an exclusive reputation for itself with its range of exquisite jewellery and prize-winning creations. Bucherer Fine Jewellery designs and produces the renowned jewellery collections Peekaboo, Lacrima, Vivelle, Pastello, Variato and Dizzler.

At our in-house ateliers in Lucerne, designers, gemmologists, goldsmiths and many other experts create unique pieces of jewellery. It is also a great honour for us to make your individual wishes a reality with custom-made pieces featuring rare diamonds, unique colour gemstones and sought-after pearls.

The Bucherer store in Paris

Exclusive stores throughout Europe

The family business Bucherer employs over 2,400 staff and has now been under the stewardship of the Bucherer family for three generations, with Jörg G. Bucherer currently Chairman of the Board of Directors. Our headquarters remain in Lucerne to this day.

Bucherer is present at 36 choice locations in Europe: with 17 stores in Switzerland, 10 branches in Germany, a flagship boutique in Vienna, a store in Copenhagen and 6 boutiques in London. Furthermore, our store in Paris is the largest watch and jewellery store in the world. Under the Tourneau brand, Bucherer operates 32 shops in the American market.

The Bucherer Group also includes the sales outlets of SWISS LION AG and various brand boutiques.


Organisational chart of the Bucherer Group

Guido Zumbühl
Chief Executive Officer

Raffael Felder
Chief HR Officer

Patrick Graf
Chief Commercial Officer

Sascha Moeri
Chief Bucherer Brands

Kilian Müller
Chief Sales Officer

Anette Weber
Chief Financial Officer

Stephan Ulrich
Group General Counsel