Quality, style, the continuation of one of the greatest traditions of the watchmaker’s art – there are so many excellent reasons to wear a Rolex watch. What really makes a Rolex special is the successful blend of cutting-edge technology with a real philosophy of life. The pioneering spirit and the striving for perfection characteristic of Hans Wilsdorf, the founder of Rolex, have endured to the present day. This message is carried worldwide by the personalities who represent our name.