About Bucherer

Bucherer – a world renowned name

It was in 1888 that businessman and industrialist Carl-Friedrich Bucherer opened his first watch and jewelry store in Lucerne, Switzerland, thus laying the foundations for a successful family business. Today, more than one hundred years later, we are proud of the fact that BUCHERER leads the Swiss watch and jewelry retail sector.

In 2013 Bucherer celebrated 125 years since its foundation. Find here the world of our jubilee.

The family-run business, steeped in tradition, is currently in its third generation and run by Jörg G. Bucherer, who is the Chairman of the Board of Directors. It has some 1500 employees. The name BUCHERER is known well beyond the borders of Switzerland and stands for quality at the very highest level. This is due firstly to our outstanding range, comprising almost 50 000 different items, and secondly to our staff, whose expertise, love of precious materials and company loyalty are exemplary. The pearl and gemstone creations designed and handcrafted in our own workshops likewise enjoy worldwide renown.

On top of this, we have ensured that we really are close to our customers by positioning our retail outlets in international shopping districts and world-famous resorts. Perhaps just as importantly, connoisseurs of fine jewelry and watches benefit greatly from the fact that we are retailers, manufacturers and wholesalers in one. We buy directly on the world markets, eliminating wholesalers, agents and other intermediaries, to offer our customers top-quality products at moderate prices. Creating benefit for you, the customer, is the touchstone of our corporate philosophy. And it is something you can count on.