As watch and jewelry specialists, we operate in two distinct area: first, in the retail segment, where we stock exclusive world-class brand names such as Rolex, Carl F. Bucherer, Chopard, Piaget, IWC, Audemars Piguet, Girard-Perregaux, TAG Heuer, Tudor, Baume & Mercier, Longines, Rado and Gucci. At the same time, we are the successful designers and manufacturers of our own jewelry lines , such as the rotating Dizzler ring, an unusual and innovative creation developed in-house and launched very successfully in spring 2000, or the Lacrima diamond collection, which targets the top end of the market.
As a tribute to the company’s founder we have nurtured our own watchmaking tradition under the Carl F. Bucherer brand name since 1919. In 2001 the brand was repositioned and has since joined a select group of Swiss watch manufacturers who design, develop and produce movements in their own workshops. The brand continues to go from strength to strength.
Apart from 15 exclusive BUCHERER stores in Switzerland, eight in Germany, one in Vienna and the world’s largest watch and jewelry store in Paris, the Group also owns KURZ AG jewelers with 12 stores, a Swatch store, three SWISS LION AG stores and the two Omega boutiques in Lucerne and Interlaken.